Life — June 23, 1910 — page 8: what you’re looking at

What you’re looking at

# Analysis This page contains **two separate advertisements** rather than political satire. The left side is an Equitable Life Assurance Society advertisement by Elbert Hubbard. It argues that life insurance protects dependents from financial mismanagement, using statistics about how quickly large sums of money disappear. The ad promotes Equitable's fixed-payment policy as safer than lump-sum payouts. The right side advertises **Usher's Whisky** with a New Year's themed image showing six men in formal attire and hats toasting with drinks. The caption reads "Usher in the New Year well!" — a pun on the product name. Both are straightforward commercial advertisements typical of early 20th-century magazines, not satirical commentary. The Usher's ad's drinking imagery would be notable today as pre-Prohibition liquor advertising.