Life, 1910-06-23 · page 8 of 40
Life — June 23, 1910 — page 8: what you’re looking at
What you’re looking at
This page contains **two separate advertisements** rather than political satire. The left side is an Equitable Life Assurance Society advertisement by Elbert Hubbard. It argues that life insurance protects dependents from financial mismanagement, using statistics about how quickly large sums of money disappear. The ad promotes Equitable's fixed-payment policy as safer than lump-sum payouts. The right side advertises **Usher's Whisky** with a New Year's themed image showing six men in formal attire and hats toasting with drinks. The caption reads "Usher in the New Year well!" — a pun on the product name. Both are straightforward commercial advertisements typical of early 20th-century magazines, not satirical commentary. The Usher's ad's drinking imagery would be notable today as pre-Prohibition liquor advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Safety and Sanity An Advertisement by Elbert Hubbard SMIFE insurance eliminates chance through the operation of the Law of Average. The knowledge of the Law of Average as ap- plied to the duration of human life is gained in but one way and that is through statistics. Y Now, there are accurate statistics, not only as to the average life of individuals, but also as to the life of a legacy; that is, how long five thousand, ten thousand, or twenty-five thousand dollars will last the average person who is not used to handling such sums. ¥ A widowwith money is a shining mark for the mining- shark. I am sorry to say it, because I think well of woman's ability to manage her affairs; but the fact is five thousand dollars usually lasts a widow three years, and ten thousand is dissipated in five years. Doubtless, the average man, not used to having such lump sums come to him, would do no better. 3 Money in a lump sum in the hands of those not versed in finance is a burden and sometimes a menace. It lays them open to the machinations of the tricky and dishonest, also the well-meaning men who know just how to double it in a month. Realizing these things, and to meet a great human need, the Equitable is now issuing a policy which, instead of being paid in a lump sum on the death of the insured, gives a fixed payment every year (or more often) to the beneficiary as long as she shall live. On her death any unpaid installments are to be paid to her heirs in one sum or in payments, as may be desired. Y Here is a plain, simple, safe plan whereby you can insure those dependent upon you against want and temptation, by insuring them against their indis- cretion, and yours. It is the Equitable Way. THE EQUITABLE LIFE ASSURANCE SOCIETY “Strongest in the World’’ The Company which pays its death claims on the day it receives them Paul Morton, President, 120 Broadway, New York City AGENCIES EVERYWHERE! Nooein your town? Thea why act recommend to us seme good man—or woman—to represent us there? Creat opportunities to-day in Life Insurance work for the Equitable. OVER 1 OSEEM THIS CA SHO) ROADS Lind IM THESE. WEEHOU LT DISCOMPOR £ ORDINARHY TE WOULD BE Andrew Usher Distillers, Edinburgh. comicbooks.com