Life, 1910-06-23 · page 31 of 40
Life — June 23, 1910 — page 31: what you’re looking at
What you’re looking at
This page is primarily **advertising**, with a small literary feature. The "Rhymed Reviews" section (top left) is a humorous poem synopsis of what appears to be a serialized story or play. It concerns a dying man named De Gex who arranges his affairs before death. His friend Dale loves a lion-tamer named Lola Brandt; De Gex's mother opposes the match. When Simon enters, Lola falls for him instead—creating a love triangle resolved by stanza ten when Simon and Lola marry. The satirical jab is the author's aside mocking writers' poor rhyme choices (complaining about "Brandt/can't" and "Simon/rhyme on"). The bulk of the page features three large advertisements: **Hartshorn Shade Rollers**, **Havoline Oil** (emphasizing clarity and purity for automobile engines), and **Studebaker Electric Vehicles**—touting their quietness, quality, and reliability for wealthy buyers whose "business or social requirements demand a private enclosed vehicle." The advertising reflects 1910s consumer culture: automobiles, electric vehicles, and industrial lubrication products aimed at affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Rhymed Reviews (Continued from page 1157) Is doomed, his doctors say, to die Within the year of something fright- ful. And so he formulates a plan: Before the dart of Death shall find him He'll do the very best he can To prosper those he leaves behind him. His friend, young Dale, has lost his heart; He loves a lady lion-tamer. Ilis mother begs De Gex to part The pair—and one can hardly blame her. Well, Simon calls, and Lola Brandt, The lady, falls in love with Simon, (I wonder why these writers can’t Select some decent names to rhyme on!) AUTOMOBILE CYLINDER OIL 'd to do two things—LUBRICATE and BURN UP inder oils do one of these—lubricate—few will do the | second THEY CONTAIN TOO MUCH CARBON, All cylinder oils come from crude mineral oils. They must refined and filtered. FILTRATION REMOVES THE COLOR. which IS NOTHING MORE THAN CARBON- PRODUCING IMPURITIES. The clearest oil is cleanest and will burn up cleanest in the motor cylinder. HAVOLINE OIL AND CLEARER, Wess aad than other oils,” That's why It makes a difference To be had in one, five and ten gallon cans, half barrels and barrels at All first-class Garages Write for booklet, “The Common Sense of Automobile Lubrication.” HAVOLINE OIL COMPANY IT IS CLEAREST That's why it is better Our Experience and Facilities, and the Stability of the name STUDEBAKER, is the buyer’s guarantee of SUPERIORITY in Sudebaker ELECTRICS VICTORIAS COUPES LANDAULETS These vehicles are designed to afford constant service—and at the lowest possible maintenance cost. The exceptional quietness, ease of control, and freedom from com- plication which distinguish STUDEBAKER vehicles from all others are the result of years of experience in building the best and a determination to scrupulously avoid all fads or freakish features of design introduced as talking points and generally obtained at the expense of efficiency. For quality of material, elegance of finish and appointments, and painstaking attention to detail, these cars measure up to the STUDEBAKER STANDARD—the highest in the world. Call at any STUDEBAKER Branch or dealer, and examine, test and compare these cars point by point with any other make. Ask your Electric Lighting Company about Electric Vehicles. <* | Send for free book containing com- plete description and prices of the (j various models of | STUDEBAKER COUPES and LANDAULETS. Address Dept. F. 8 ees i f 7 Ne eedle STUDEBAKER AUTOMOBILE CO. Central Park South Bend, Ind, (Branches Everywhere.) For that class whose business or social requirements demand a private enclosed vehicle, and to whom economy of main- tenance is a consideration, the STUDEBAKER Interior- Driven Electric Coupes and Landaulets are indispensable. We use Exide Batteries, 77 Broad St. =r New York CE And Simon likes her, truth to tell, He never jests with Fate again. Entrapped by Fate, that ambush- The book is better than these verses. layer, He doesn't dic, and, getting well, Arthur Guiterman, Appears to be his friend's betrayer. There's more, but this is Stanza Ten. Also: Tour Spain, Sicily, Italy (Christmas in Rome) ind France, sailing Noveinber. DE POTTER TOURS (3:5 Set right, they wed. Each cloud dis- perses. 32 Brondwa: NEW Yor comicbooks.com