Life, 1910-06-23 · page 29 of 40
Life — June 23, 1910 — page 29: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The dominant content is a Haynes automobile advertisement claiming the Model 19 offers superior "faultless mechanical construction" at $2000—positioning it as better-built than competing cars at similar prices. The ad references Elwood Haynes building "the first American motor car in 1893," establishing brand heritage. The left side contains a "Rhymed Review" of William J. Locke's novel *Simon the Jester*, summarizing its conventional plot: a noble hero with a lower-class heroine who overcome social barriers to marry. The reviewer uses light verse to gently mock Locke's formulaic romance writing style. Below is an advertisement for Evans' Ale, suggesting it enhances summer entertaining. There's no political satire here—this is a typical Life magazine page mixing book reviews with commercial advertisements, standard for the publication's era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ENGLISH TOURS ’ By AUTOMOBILE PRIVATE CARS. GO WHERE YOU PLEASE. Mastrated Booklet Free By Post. MOTOR TOURING COMPANY, 43 Pembroke Place, - Liverpool, England. Rhymed Reviews Simon the Jester (By William J. Locke. John Lane Company.) I guess I'll make a Key to Locke: His Hero, simple or discerning, But always kindly, keeps a stock Of epigrams and facile learning. His Heroine with bronze-gold hair And fervid heart that scorns con- ventions Pops in from almost anywhere And trusts the Hero's good inten- tions. He hides his love. She runs awa (This plot, of course, has tions.) They mect again one happy day, And wed despite unequal stations. Not fair? Weil, no; for Locke is sure To make his puppets tread new paces Through smiles and tears. Then let's abjure The quip and settle down to cases, De Gex, our Simon, rich and high In rank, with manners quite delight- ful, (Continued on page 1150) OING the right thing at the right time 1s easy. Keep a supply of Evans’ Ale on hand and see the charm it brings to the summer home and outing. 3: +: Licensed under Selden Patent. The Car of Faultless Mechanical Construction The reputation of the Haynes is due to faultless mechanical con-' struction. The test of time has demonstrated that Haynes owners receive better service with less expense for maintenance than the owners of other machines. The Haynes reputation dates from the time Elwood Haynes built the first American motor car in 1893. It is your assurance that in buying a Haynes you will get a perfectly constructed car, economical to run—that will stand up under service that soon wears out the ordinary moderate-priced car. THE HAYNES MODEL 19 FULLY EQUIPPED, $2000 is the only car of established reputation selling at a moderate price. It is vastly different from the other cars of similar price. The ordinary moderate-priced car has one or two features to which their mak ‘all par- ticular attention and on which they lay their claims for your consideration. But it takes more than one or two good features to make a wholly satisfactory automobile. Do not let your attention become centered on the feature the manufacturer wants you to see. Look at the whole car. Compare the Haynes part for part with any machine. See the perfect way these parts are assembled. Then decide as to whether you are justified in paying at least $1000 more for a car that may be as good and may not. Investigate this car before you buy any machine. Write for booklet and we will advise the name of our nearest dealer so you may secure a demon- stration. HAYNES AUTOMOBILE COMPANY 118 Main St., Kokomo, Ind. The Artat) panos we uv comicbooks.com. - osemne marmmcoenisenaccoior ee tote