Life, 1910-06-16 · page 7 of 44
Life — June 16, 1910 — page 7: what you’re looking at
What you’re looking at
This page is primarily **advertising** for Firestone Tire & Rubber Company's "Demountable Rims" (quick-detachable wheels), with supporting ads for patents, Goerz lenses, and a "From Our Readers" section. The small cartoon labeled "They're Onto Him" depicts a figure in a basket being addressed by another character. The caption references Roosevelt, suggesting **political satire about President Theodore Roosevelt**. The joke appears to concern someone being "onto" Roosevelt's activities, though the specific political reference is unclear without additional context. The primary content emphasizes the convenience of Firestone's removable tire technology for 1911 automobiles, highlighting how it eliminated tedious tire-repair work—a significant selling point when automotive travel was still novel and tire maintenance genuinely burdensome.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
[FE: Quickest Tire Changes ATENTS Fonrunes . Patents red through us Pew stout inventions necdedand THEY'RE CNTO HIM DISCOURS DU PRESIDENT ROOSEVELT —Les gens instruits savent plus de choses que les ignorants... 1a paix est moins cruelle que la guerre... les riches ne sont pas les pauvres... 'infécondité des menages est une des causes de la dépopulation... ete.—Le Rire. Transtation.—Educated persons know more than those who ignorant The rich poor, cs de is one causes of decreased population, Kicker: You look tired. Bocker: Yes, I was up all night flying the haby.—Herper’s Bazar. Goerz Lenses are made on the most accurate formulae, from the finest raw materials—the highest quality of Jens las by the most skilled workmen in the world. is why the results they give are beyond com- Pees wth thee of any other lenses made. Any hotographic supply dealer can furnish you with the ‘Lens Pb you require. e hasn't it fe get it for you. Get our book telling all about you wil riers a Cons Lone en 700 bare Syet ostnn bebe oF can ever expect t rit thy ether leon Your dealer ‘will give you the book—free— ~ cr wo will ead it for © conta in stamps. ©. P, GOERZ AMERICAN OPTICAL COMPANY Office and Factory: 79m East 130th St.,New York Maen of Goer Ler, Gos Biscanand Goes Canes Sea Fratices Finch Ru ee Ct aed are always easily made with the most up-to-date equipment— Firestone Beuciatte DEMOUNTABLE RIMS Increase your enjoyment of motoring by eliminating tire work Quick- and delays. You are submitting to needless inconvenience if your car has not yet been equipped with these rims In case of tire mishap you merely substitute an already-inflated tire.for the injured one, rim and all, and resume your trip without loss of time, hard work or pumping-up. The Firestone quick-detachable feature abolishes the staybolt nuisance of old-style clincher demountable rims and simplifies the work of repairing the tire. Tire changes are not limited to the number of sparé tires you carry. You can make additional changes or repairs while rim remains on wheel, just as though you had only regular quick detachable rims. We have sold many thousands of sets to the leading auto manufacturers for their 1911 cars—but you can have your car equipped right now. Ask your Dealer how little they cost and how much they save. Write us to-day for Demountable Rim Book. The Firestone Tire & Rubber Co. “America’s Largest Exclusive Tire Makers’”’ Akron, Ohio Branches, Agencies and Dealers Everywhere. From Our Readers (Continued from page 1090) unnecessary. A large number of the excuses for use of animals for experi- mental purposes, etc., would go, too, and your crusade against vivisection be more in place. These forms of treatmept are di- rected against two terrible diseases, 1091 and you are condemning these at- tempts at prevention without offering anything in their place. Do you not think it would be more rational to demonstrate better methods before an- nihilating the only ones now recog- nized? Sincerely yours, Gerteuve G. Fisner New York, N. Y., May, 1910. comicbooks.com