Life, 1910-06-16 · page 44 of 44
Life — June 16, 1910 — page 44: what you’re looking at
What you’re looking at
This is a full-page advertisement for Kodak cameras from Life magazine (June 16, 1918). The image shows two people in what appears to be an early automobile—a woman in the foreground holding a camera, and a man in aviator goggles behind her. The advertisement's tagline, "Take a KODAK with you," encourages readers to bring cameras on motorcar trips. The satire here is subtle: the aviator goggles and the emphasis on capturing moments while traveling suggest the modern, adventurous lifestyle available to those who owned both automobiles and cameras. This was aspirational advertising targeting middle-class consumers. The reference to a free booklet, "Motoring with a Kodak," promoted the idea that photography and automotive travel were complementary leisure activities—a novel concept in 1918.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Jue 16, 1910 Take a KODAK with you. Beautifully illustrated booklet, ‘‘ Motoring with a Kodak,"? free at the dealers or by mail. EASTMAN KODAK CoO., Rochester, N. Y., The Kodak City. | comicbooks.com