Life — June 16, 1910 — page 4: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

‘LI EaE® SUBSCRIBE MENTALLY That’s All That We Ask You To Do. Just send us a mental message. Read the details below. F Life. In addition to its materialistic list (see coupons else- where) LIFE wants ten million imaginary subscribers. Will you, who read this, please be one of these? Quite simple. All you do, as soon as you read this, is to subscribe mentally to LIFE. Just say to yourself (mentally) that you want to become a subscriber. Be careful, in so thinking, to state whether you wish to subscribe for three months or one year. Better make it a year, and get it off your mind. Fill out an imaginary coupon, or write an imaginary letter, it makes no difference to us. We have established a thought-wave bureau in this office, correct to a vibratory hair. We'll get your order all right. All we ask is that you concentrate for a moment. Just sit back, fix your eye ona white door knob, or some glittering object (the last LIFE cover will do) and say to yourself : “Dear LIFE: “Put me down for a year’s subscription. My name and address are is Please be sure, in doing this, to think your name and address correctly. It will save us no end of imaginary trouble. The moment you subscribe you will receive regularly an imaginary LIFE every week, teeming with the best wit and humor that the mind of man can devise. Remember, that we are quite serious about this. Please don’t, under any circumstances, get the idea that it is a joke. It’s business. If we can get ten million. people in this country who think they are subscribers we shall ask for nothing better. This is an entirely new principle. We are only about fifty years ahead of our esteemed contemporaries, that’s all. Ina few decades more all this physical drudgery of writing out checks, and sticking stamps on envelopes, when you want to subscribe to your favorite paper, will be done away with. Just stop and think for a moment. Concentrate, and you will get our real thought. You can’t help it. Be passive for an instant, and our thought bureau will do the rest. It will be only a short time when an announcement like this wil! be superfluous. We are only doing it now to Lead the imaginary get you started right; we are only bridging the gap be- tween the physical and mental. We shall soon employ only mental advertisement writers. The author of this advertisement is perfecting himself in the new method. He thinks of a stunning ad and in the shake of an imaginary lamb’s tail ten million people are mentally grasping it. Be a mental Lifer. You will revel in rapturous and relevant radiance. Remember that this is a great natural law, of which we are the advance agents. We have tested it out, and know the Truth. Here’s the idea. Everything that you feel and touch is only an illusion. The reality lies back of it all in Thought. Consequently, if we can get you to subscribe mentally, the GREAT FACT is accomplished. Just give us a moment of your mind, that’s all. It will pay youa thousand-fold. Your life will be a continuous mental laugh. No gloomy thoughts may intrude. Subscribe mentally. We will enter your name on our mental list. Please state, also, if you would like an imaginary premium with your first year’s subscription. (Imaginary premiums go only to new mental subscribers. We are obliged to make this rule on account of the great thought labor involved.) Sample mental copies sent by request. Just think that you want it, and we will think it to you by special thought delivery. ~*~ Don’t get the idea that this isn’t real. It’s the only real thing there is. We are concentrating, all the time, on getting out the best humorous paper in the world. We do nothing else but this. We awaken humorous and cheerful vibrations all over the world. We are in close Se aap nee TTT touch with all the optimistic forces everywhere. We have |) a vast reservoir of hope, courage, fun, radiance, laughter, wisdom, light. All you have to do is to concentrate for an instant, and you will get the benefit immediately. P. S.—Don’t fail to notify us of any change in your mental address. If you are thinking Chicago, and go to the falls of Minnehaha for the summer, just give us a thought correction. Otherwise your imaginary Lifes will accumulate in your own home, and you will not get the benefit of them until you get back. We got 800,000 mental subscribers last week. We expect at least a million this week. It will cost you nothing but a thought. Can you resist? 1008