Life, 1910-06-16 · page 36 of 44
Life — June 16, 1910 — page 36: what you’re looking at
What you’re looking at
This page contains **primarily advertisements** with one editorial piece about medical regulation. The main **Coca-Cola ad** uses a desert/heat scenario to pitch the drink as thirst-quenching relief. The messaging warns against drinking too much water ("the more you drink the more you want") and promotes Coca-Cola as the superior alternative—a common early 20th-century advertising claim before modern understanding of hydration. The editorial piece titled "That Nice Little Bill" argues **against medical monopoly legislation**. It criticizes the "Doctors' Trust"—a proposed regulatory bureau that would be controlled by the American Medical Association. The author (B.O. Flower) warns this would restrict citizens' freedom to choose alternative medical practitioners and treatments, consolidating power in the hands of conventional doctors while limiting competition from other healing systems and schools of practice. This reflects Progressive Era tensions between **medical professionalization and patient autonomy**, when alternative practitioners (homeopaths, naturopaths, etc.) still had significant popular support before allopathic medicine became dominant. The remaining advertisements are for luggage and liqueur.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Punchites record is income tax in the earliest days little ince At least one preserved, Hot Sun- Much Thirst Now be careful. Too much liquid is bad—too little is . worse. Don’t fill up on ice water— anyway, the more you drink the more you want. DRINK gel One glass satisfies. It has the wetness—a vim, dash and sparkle that delights parched palates and refreshes tired bodies and brains. Delicious--Refreshing--Thirst-Quenching 5c Everywhere THE COCA-COLA COMPANY Atlanta, Ga. Send for our interest- ing booklet, “The Truth About Coca-Cola.” Whenever you see an Arrow think of Coca-Cola Crouch & Fitzgerald 154 Fifth Avenue N.W. Cor, 20th Si 177 Broadway 723 Sixth Avenue, N. Y, Above Cortlandt Helow Forty-Second Trunks, Bags and Cases That Nice Little Bill If the medicine men can establish’ th “ Doctors’ Trust ’’ their troubles will be over. No more worry for them about dwindling fees or rival schools failing faith of a wiser public need cause them no anxiety. Mr. B. O. Flower, of Boston, president of the league é Century Magazine, manned by representatives of a class that for half a century las striven to destroy rival systems of cure and schools of practice—a class that has battled uninterruptedly to obtain a mo: nopoly in the treatment of the sick by denying the right of the citizen to the practitioner of his choice—could under the above provisions make arbitrary rul ings that, while they might greatly aug ment the revenue of the members of the medical association, would abridge rightful freedom of millions of int gent citizens, whose belief and_ convic tions, based on personal experience, are opposed to the dogmatic assumptions of the regular doctors. The pre these dangerous provisions in this intro ductory bill clearly demonstrates the sin ister purpose of the monopoly seckinx class behind the measure. “If this bureau is established it will be dominated Ly the ican Medical Association, Do not lose sight of that fact. “ The nce of American Medical Association (Continued on page 1121) Among other little witticisms of the which memory has set on A conversation among them the subject of the payment of With most of them there was ne and less and strange were the fe had not b i that he hon whose luietly asse led in the declaration each year paid nand which LIQUEUR Peres Chartreux GREEN AND YELLOW— ehas always teen ves Chartreux). wl comicbooks.com