Life, 1910-06-16 · page 31 of 44
Life — June 16, 1910 — page 31: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement**, not political satire. It promotes the Sturlevant brand vacuum cleaner to American households. The oddly-shaped fan diagram illustrates the cleaner's technical superiority—its ability to move large volumes of air evenly. The text emphasizes practical advantages: durability (fans don't leak like pumps), reliability (Sturlevant motors power U.S. battleships), and efficiency. The machine is marketed as foolproof ("a child can operate it") and durable ("nothing about it to break"). The lengthy copy stresses industrial applications (ventilating mines, powering farm equipment) to establish engineering credibility before pivoting to household use. The $130 price tag and guarantee statement position it as a premium product for the emerging suburban American market of the early 20th century. This represents Life magazine's commercial function alongside satire during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Eta) eel ed The things that count in Vacuum Cleaning are Volume of Air and Evenness of Suction This Oddly Z Details of Construction of the Shaped Fan \ WMaking thousands of revolu- E I r eva ») tions per minute, creates an =a Z ry F ( absolutely even, strong suction ’ a \ : of more volume and velocity j VACUUM CLEANER the cleaning tool than any ; i 3 2 The cleaner consists of the machine, 12-foot hose, an un- other device practical for a portable vacuum cleaner. usually complete outfit of tools for cleaning, 20 fect electric lamp Scientifically designed fans have wonderful power; cord and plug, and is operated from an electric light socket. for instance, our fans ventilate mines, raise wheat The motor is the same high grade as in all our work, abso- fom ships, drive chopped corn stalks into silos, lutely guaranteed. The fan is one piece of aluminum, which, ron PS, GFIVE PP ” because of strength and lightness, is better than any other ma- convey kindling wood, and exhaust dust and refuse terial, from carpet cleaning plants and other dusty factories. By using 1-inch hose (most cleaners use 34-inch hose) greater Sturtevant engineers have experimented three years volume and velocity of air are secured at the tool, enabling ed . ; : +e it to pick up larger particles and clean at greater distances from to design the most efficient combination of fan, {42° rool than is possible with a smaller volume of air, The motor and dust collector for household vacuum clean- cleaner is on three rubber-tired wheels. ‘ing, and this set is the result—it draws through an Very handsome, finished in aluminum, occupies less than finch bore nearly 100,000 cubic inches of air per two feet square. Weight 65 Ibs. minute—a force that withdraws dust and dirt with a There is nothing about the machine to get out of order. : : : : pal So simple that a child can operate it, and so soundly made that thoroughness that gives it a unique sanitary value. it will last for years. _ There is practically nothing about it to A. Sital advantage Sti fanddade: Suction over break or wear out. The dust receptacle will hold the gather- Evenness: that of a pump cleaner isthe continuous instead 178° of montheand:yet:is.essily, emptied: ofan intermittent flow of air. This avoids jerking the threads f fine fabrics or leaving streaks when the cleaning tool is noving rapidly. alt A revolving fan has little wear and tear and Durability : cannot leak, while a pump is wrenched and Adaptability: The Sturtevant Vacuum Cleaner keeps wound by every plunge and must soon lose efficiency on rooms clean, to a degree that sweeping, dusting and scrubbing xccount of leakage. Sturtevant fans, installed over thirty never can, and it does all this GWareweesi ae jude years, in the hardest kind of service and still doing good with practically no labor what- Waclldm . cleaners: “reoerber vork, testify to their durability. « ee the stp ae that this is made and abso- \° oye Bis . a . . ments of large or small homes \ 1 guaranteed by the firm eliabili be Our fans, driven by our electric motors, make and also gives perfect satisfaction at for 50 years has de- d th possible the high speed of U. S. paeeelipe: in hotels, theatres and public in- \ signed and marketed more ind they must be as trustworthy as engine or propeller. Our Qititione: i aera, ; high-grade air-propelling oreed draft fans in battleships are no more carefully made stitubons; an, facts, 1 18 ane only ‘ fans than all other con- than th 2 1 small, compact machine which will cette in the hose in our vacuum cleaners. run continually without getting f world —com- fficienc This fan looks very simple, but every inch of out of order and do the same bined, Y* it—in curvature, in weight of metal,in breadth satisfactory work as the larger PRICE: My $130 nd taper of blade—is the result of exhaustive tests. Fan system machines. Can be used ction is ideal for vacuum cleaning, and this is the first per- with any length of electric cord. ct application of that principle. Write for Illustrated Booklet No. 26. F. STURTEVANT CO., Sic! Hyde Park, Mass. a ‘hines can be seen at: LgBRANCH OFFICES: 50 Church St., N.Y. City’ . St. $29 W. 3rd St., Cincinasti; 300 Fullerton Bldg t Lovie 80 &. Clintog St Chicago: air hk 1008, Washington L Loan & Thrust Bldg., Washington, D. iver Si jon; letropolitan Bldg., Minneapolis; jofield Bld level 1108 Granite Bldg., Rochester; Heaven "Bldg., New Orleans; 319 Connecticut Mutual Bldg., ag bie ranite Bide. We are glad to quote trade terms to responsible dealers. We make only one style of cleaner for household use, as our tests show that it is the smallest machine that is practical and durable, and we de not care to manufacture a cleaner that is a toy or which will go to pieces or fail to do satisfactory work. comicbooks.com