Life — June 16, 1910 — page 2: what you’re looking at

What you’re looking at

This page is primarily **an advertisement** for **D. Peter's Milk Chocolate**, manufactured by Lamont, Corliss & Co. in Fulton, New York. The ad depicts two children pointing upward at a man on a ladder posting the chocolate advertisement. The accompanying quote—"That is one candy we can eat all we want of. Mother says it is as good for us as bread and butter, and makes us healthy"—represents a **health claim** common to early 20th-century advertising. This reflects the **marketing strategy of the era**, when manufacturers made exaggerated nutritional claims about candy and chocolate to appeal to parents' concerns about children's wellbeing. The satire likely resides in *Life* magazine's implicit mockery of such dubious health assertions—the notion that chocolate was genuinely as wholesome as staple foods would have struck contemporary readers as absurd.