Life — June 9, 1910 — page 40: what you’re looking at

What you’re looking at

This is a Pall Mall cigarette advertisement from Life magazine (June 9, 1916). It features a portrait of a man wearing a head bandage and smoking a cigarette, drawn in a style suggesting he's wounded or injured. The tagline "At Home or Abroad" pairs with pricing information ("A Shilling in London / A Quarter Here"), emphasizing the product's international availability and affordability. Given the 1916 date, this likely references World War I. The wounded figure may implicitly suggest soldiers smoking Pall Malls in various theaters of war. The advertisement uses patriotic and wartime imagery to market cigarettes as a comfort product accessible to both American consumers and troops abroad—a common advertising strategy during the war years.