Life, 1910-06-09 · page 35 of 40
Life — June 9, 1910 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising and light editorial content** from an early 20th-century *Life* magazine, not political satire. The main content includes: - **Advertisement for Schmidt-Knit Sweater Coats** - **"The Literary Zoo"** (continued article): A humorous essay mocking literary pretension. It references readers debating whether "Trimalchio's Dinner" or Horace is superior, and satirizes the *Bookman* magazine for catering to affected intellectuals. The author describes an absurdist nightmare where Theodore Roosevelt and the Kaiser play pitch-and-toss while treating the author (as Earth) like a ball—likely mocking anxieties about international tensions and powerful leaders' casual disregard for ordinary people. - **"She Explains"** (brief domestic humor): A wife explains her shopping list wasn't copied from a catalogue—mild marital comedy. - **Pears Soap advertisement**: A pseudo-philosophical pitch claiming the soap is humanity's duty to skin health, humorously overstating the product's importance. The page reflects early 1900s consumer culture and literary snobbery more than serious political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Enjoy the Comfort of a Sweater Coat A light, warm sweater coat, smart and well “Trimalchio’s Dinner,” while others fitting, is the ideal out- claim that Horace can't hold a candle side garment for sum- to Helen Green. That is why the mer wear. It won't Bookman must cater to all cultured wrinkle and get out of persons—those who idly dream over shape, no matter how the latest kodak of Mr. Le Gallienne much you knock it in his new French flannels and those around, who threaten to stop their magazine if : Professor Peck doesn’t write more of Schmidt- those snappy paragraphs. ¢ There is no use in trying to fight in- Knit When sore pressed we have Sweater vainly tried Mr. Roosevelt's essays and other semedies equally as good on the Coats lower shelf of the Tabard Inn case in our drug store. As a last resort we are knit of the finest im- let our imagination play leapfrog with ported yarn by master Iese majesté, and conceived ourselves workmen ; perfectly fin- pacing the Kaiser and T. R. in a heel- ished in every detail. ¢ walking and talking match If your merchant doesn’t et result: A nighmare, in which we Il them, write us direct, seemed to be the earth—a somewhat and anyway send for our frayed globular mass with which a Sweater Coat Style Book four-eyed Atlas in khaki and a super- Ithelps you decide at your leisure Sicgfried with military mustaches were the design you like the best. This playing pitch and toss. We awoke little book is frees write to-day. somewhat abruptly, to find—" the sun The Standard Knitting Co. streaming in our window,” of course Dept. 26: a2 Cleveland: (what do you expect for ten cents, in addition to all the pictures?) ; also, luckily, a copy of the New York Out- The Literary Zoo look. Let London invent its own cpium substitutes, advertising such in somnia remedies as may seem good to it. Our Outlook is an insomnia rem- edy—one that even the tired business 10 Minutes from B'way THE MONTCLAIR “ON THE MOUNTAIN TOP ” MONTCLAIR, N. J. (Continued from page 1078) is his “one best dope.” We dislike slang, but them’s his sentiments. It's all very strange. Some persons lie awake at night thinking of posterity, while others grow lean with worry when they read of the dreadful things that happened to the Byzantine Em- pire. It’s all in the personal equation, as Professor Peck says—some of the Bookman’s regular bed-time readers hecoming preposterously excited over man may take without contracting the habit, Ww, Larned. She Explains Husnaxp: Say, Lottie! What have you been cop! Blankem’s catalogue for? Wire: I haven't been copying Blank em’s catalogue at all—that's just— my shopping list.—Harper's Bazar Already Half a Million People Read and Enjoy Current Literature Magazine — A Review of the World WHY DON'T YOUT We'll guaranteo it will ploase you if yourre a reader of “LIFE.” ‘We review a whole worldful of magazines and newspapers for you and save you a lot of time— taake it interestin, The Question of the Day The question of to-day, of to- morrow, and of every succeed- ing day, is—Have you used Pears’ Soap? If you have not, you have not done your duty by your skin and complexion. If, on the other hand, that is, on both hands, and on the face, and on the skin generally, you HAVE used PEARS, you can feel happy, for you have done the best that possibly can be done for the skin's health and beauty. There can be no ques- tion about that. PEARS has been making beautiful com- plexions for nearly 120 years. Pears Answers For All too, Write us. 13-140 S¥ost 20th Street, Now York City. comicbooks.com