Life, 1910-06-09 · page 33 of 40
Life — June 9, 1910 — page 33: what you’re looking at
What you’re looking at
This page satirizes **E.W. Howe**, editor of the Emporia Gazette in Kansas, through "The Literary Zoo" column. The satire mocks Howe's self-righteous crusade for linguistic purity—particularly his objection to the word "inter" (meaning to saunter). The joke: Howe violently defends "pristine" English while racing around in a 40-horsepower automobile, shooting at imaginary Globe reporters he deems "canned" (fired) for their lazy walking habits. The irony is sharp—this man obsessed with proper English usage hasn't consulted actual authoritative dictionaries and seems to have adopted extreme, almost violent opinions about language from Oriental philosophy rather than scholarship. The column references **Richard Grant White**, a noted 19th-century American language expert, implying Howe should defer to established authorities rather than inventing personal linguistic crusades. **The surrounding advertisements** (cigarettes, whiskey, tooth powder, duster coats) are period-typical Life magazine content, not part of the satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BERS: ‘The Utmost in Cigarettes” They have brought the luxury of the Old World to the New Cork Tips or Plain The Literary Zoo (Continued from page 1076) (He stuffs his pillows with them, we are told, as common mortals stuff theirs with the needles of the balsam pine.) But he neither lives nor has his being in bowers of ease. Emporia, with a jealous eye on Atchison, is ever up and doing. Has not E, W. Howe abjured the novel for the paragraph? —no longer the Howells, but the Jou- bert of the Middle West. Is not Tron- quill—office-holder— enteritus—to be “OLD OVERHOLT RYE-please” Stamps you as a man of discrim- inating taste and good judgment. And guarantees— 8 pure whiskey of the finest quality—aged in wood —bottled fn bond. Mild'and mellow and of ex- Dir my quisite flavor. be aie Tone A. Overbott & | Pittsbargh, Pa reckoned with? In Emporia, as clse- where, eternal vigils are the price of celebrity. Behold , therefore, the edi- tor of the Gazette hitting the new Santa Fé trail, his 40-Pegasus-power machine threshing the macadam as he gocs. Whoopee! Zip-zip! The bullets from the new-fangled magazine “ whiz about the head, not of “ Howe—who uses an old-style trigger that never misses fire—but perforate the phantom of a Globe re- porter, “canned,” says Mr. White, in the pure Kansan tongue, because “he always sauntered; never walked, or ran, or skipped.” Even in our most admiring moments we had not suspected that Kansas— aking possible, as it docs, through its courftry subscribers the elevated tone of the Chicago press—never had we supposed that Kansas would fight at the drop of the hat for the preserva- tion of the English language in all its pristine purity. (Mem. and query: Look up “pristine.” What does it mean, anyway? And why is only All Druggists, 25 Cents. Sample and Booklet free on request. McKESSON & ROBBINS - NEW YORK purity pristine?) Yet: “There are certain words,” conch Mr. White, in a passionate plea for a suppressed etymology, “which aggravate us be- yond endurance; one of them is inter.” o? Yet what sayeth the pundit? “Tt is better to walk than to run, It is better to saunter than to walk. It is better to sit than to saunter, It is bet- ter to lie down than to sit.” Kansas of course has escaped the enervating influence of the Orient, We never saw a Sufi who really hus- tled. And, like as not, he reads the Bhagavadgita with his breakfast, ferring it even to the Emporia G The East, too—our East—has lost its influence over Kansas. But did Wil- liam Allen White ever hear tell of Richard Grant White? He, too, was a purist in his w: If Richard was really known to William, why did not W. A. W., when he dipped that old oaken bucket into the Emporia well of English undefiled—why, we ask, did 1077 Motor Everything that Comfort Demands Apparel jie nico Dust Coats for Men and Women 'ASHIONED of Linens, Mohairs, Brilliantines, Sicilians, Shasts Pongees jred_ tropical itis at $1.50 and upward. The difference be- tween a duster identi- fied by our label and ‘one that is not, you will find in the desiga- ing, in the tailoring, and, what is most portant, in the inno tions which your com- fort demands for mo- tor service. Fox, Stiefel § Zo. FIFTH AVE. & wm N YY. Opposite Waldorf-Astoria he not consult the “ Words and T! Uses” of that other and more White, and learn that ys irritated that employed in the sense of “irritate.” If not, why not? With Soule and Bartlet in arm’s reach of every 1 mporian, why not also the lesser vertheless let Wichita take warn Let “our own correspondent” in Larned (Kans.) awake from his false sceurity acquired at the time his town ceased to be an army po: For Wil- MENNEN’S TINT TALCUM This New Mennen Toilet Prep- aration will make instant appeal to every woman who for any reason cannot use a white powder, Flesh Tint can be used by the woman with a high color and the woman with a delicate complexi with equal beoefit. It supplies all the comfort and healthfulness of -Mennea’s Borated Talcum, yet blends so perfectly with the natural complexion that it is invisible. Flesh Tint is the final touch to a Woman's Toilet Mennen’s Flesh Tint is a Pink Talcum —Not a Rouge Flesh Tint rostains the high standard of quality which bas made all of Mennen’s Toilet Preparations universally famous for purity and delicacy. Mennen's Flesh Tint is to be had at all dealer, or mailed on receipt of 25¢ postpaid. Sample Free Gerhard Mennen Company Newark, N. J. Makers of the celebrated Mennen's Borai Pe ‘Trade Math Talcum Toitet Powder comicbooks.com