Life, 1910-06-09 · page 2 of 40
Life — June 9, 1910 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising content** from a vintage Life magazine, not satirical editorial material. The advertisements promote: 1. **The Slater Shoe** — a women's boot emphasizing style and foot health, available by mail order from a Broadway bootmaker 2. **Usher's Whisky** — featuring men in period dress (appears to be New Year's themed, with the tagline "Usher in the New Year well!") 3. **Brooks Brothers** — men's clothing and furnishings from their Broadway location 4. **Boston Garter** — advertised as a comfortable leg garter for "well-dressed men" The only potentially humorous element is the Usher's Whisky ad, which plays on the brand name by depicting literal "ushers" (formally dressed attendants) for a New Year's celebration. Otherwise, this is straightforward product marketing typical of early 20th-century periodicals.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pati sre are Annual Sobscrietion Entered at the Post Office at New York, N, Y., as Second Class Mail Matier. The ae Shoe In its present state it most nearly approaches the highest degree of perfection in boot and shoe construction. Original Spring and Summer Styles for Dress and Sport. The exclusiveness of the Slater Shoe does not mean exorbitance in price—style 46, seven dollars and a half to nine dollars. The Slater Shoe for children—built to preserve the correct formation and development of the foot—embodying all the exclusive features of style for dress and for play. Mail Order Service Andrew Usher Ciera coro Sa & Co., Edinburgh 1. & J. ‘Slater For 50 years New York's most fashionable bootmaker Broadway, at 25th Street, New York fStapusnco 1% Ready-Made Sporting and General Outfits. Tropical and Light Weight Suits and Furnishings. Send for Illustrated Catalogue. BROADWAY, Cor. TWENTY-SECOND ST., NEW YORK Newport Branch, 262 Bellevue Avenue, after June 10th. Riding Suits, Flannels, Blazers, Hats and Shoes. The most comfortable garter to wear with length drawers is the } DRAW. You cannot fe it, Insist on having the Well- dressed men wear the NEEDRAW all the Year Round Cotton, Nickel-Plate, 25¢. Silk Pendant, Gold Plate, soc. Mailed on Receipt of Price. Sott, non- elastic. Kait Leg Band with Conforms to. con- tour of leg per- fectly. No metal touches the flesh, George Frost Co. Makers BOSTON, U.S. A comicbooks.com