Life, 1910-06-02 · page 5 of 56
Life — June 2, 1910 — page 5: what you’re looking at
What you’re looking at
This page is primarily a **Makaroff Russian Cigarettes advertisement**, not political satire. The large central image shows a man's profile smoking a cigarette, accompanying promotional copy. The ad uses a marketing gimmick: readers are invited to send a dollar bill with their name and address. The advertiser claims they'll "settle the cigarette question" by sending samples—either four 25-cent boxes or seven 15-cent boxes—at the advertiser's risk. The pitch emphasizes quick business action and appeals to consumer curiosity. The surrounding content includes unrelated ads (Crouch & Fitzgerald luggage, Rowe's Bed Hammock) and the continuation of "Life's Diary for One Week" (a personal essay). There is no political cartoon or satirical commentary visible on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Crouch & Fitzgerald 154 Fifth Avenue | N.W, Cor, 200 Se. To All Those Who Haven’t— Let's Get Action! Pina dollar bill to thisad, writeyour name and address on the margin, send it to me today—and I will Broadway 723 Sixth Avenue, N. Y. Below Forty-Second ‘ewe Contant ks, Bags and Cases Life’s Diary for One Week . (Continued from page 992) Ard then I looked at the clock and— sould you believe it—it was nearly noon. he editors had come—and gone The office force was engaged in their cecupation of acknowledging new sbscriptions. And I needed fresh air. So I got out be aeroplane and jogged off to -Bar, or for the afternoon, : Friday. Last night when I went to ted and said my prayers I promised my- faithfully that the first thing I would norning, would be to arrange tout some of my special numbers. And sol started right in this morning to do. , Thad just got the Midnight Number de up to suit me (I worked over it the morning) when -three artists ar-. ved on the scene, each with a new mid- bi picture, ‘That upset all my plans and din on the Nautical Number. ought,"" I said to myself, “to Here was a medley arines, flat-bottom boats mers, GLOUCE BED HAMMOCK | Fee Verandas, Porches, Lawns and Indoor Use Combines Hammock, Couch and Swing Settee The Perfect Couch for Out-door Sleeping A third of a century's experience shows that. 7 v's Hammocks can be depended on to give ft years of continuous out-of-door service. (cli the model and of same weight canvas t chaki) as made by us for years for poy vy. Strong wood frame, with or with. faa Sational spring, thick mattress, with sani- Wha manovable cover. Holds six persons. t without windshield (see cut), ‘which are under mattress. Complete, with lines we hooks ready for fanging. jelivery charges Want’ .2 United: States, ‘carefully’ packed to for Descriptive Booklet ces of different styles and sizes ace ametabel 1s om every Rone Hammock tLeowe SON, lac., 306 Water St., Gloucester, Mass. LLLP PAEOLIL ILO ILL IP IILL OLLIE 15 cents for 10 51°50 per 100, the whole settle the cigaret ques- tion for you forever—or else I'll return your dollar. Just say whether you want four 25-cent boxes of Makaroffs, or seven 15-cent boxes—or an assort- ment — specify plain or cork tip—and I’Jl do .the rest — transaction to be at my risk. I am a business man—I like quick action. So do you—let’s get together. MAKAROFF RUSSIAN CIGARETS are made by connoisseurs—for connoisseurs—the choicest smoke of the old world, transported to the new. I’ve been telling you the story of Makaroffs for years—no doubt you’ ve read it and you believe it— but you can’t smoke it. All the talk in the world is deaf and dumb compared to a trial of the goods. Now let’s get down to business. I've got a cigaret that will make good—or I couldn’t afford to buy this space or make any such offer. If you're a businessman, you'd willingly pay a good many dollars to settle the question of cigaret quality forever—if you could be sure. I offer to settle it for you for a dollar and to return the dollar if I don’t. I don’t want any cigarets back, either. Just smoke them up, and then, if you want the dollar back, just say soand it will go back to you instanter—and no questions asked. If you want more Makaroff cigarets you can get them through your nearest dealer—he’s got them or can get them gus from his nearest jobber. Til see ‘that you" re supplie You can’t lose on this, Tear this page out now, while you're thinking about it—enclose a dollar bill and the trick is done. Send it to Mail address, 95 Milk Street—Boston, Mass, =. aertrss, 25 cents for 10 $2.50 per 100 At your dealer's ‘or by mail. arranged them all than in came a half- tone canal boat, a pirate brig and a covey of small motor boats. It’s no use. I am not going to try again, I am going to continue to get those special numbers out hit or miss, without any order. insists upon encroaching on my terri- tory—wh: window! (I'm a good deal stronger than I look.) My vitality continues unabated. This afternoon I read jokes until three o'clock Another upset! comments. The good ideas And if the advertising man The poor ideas I'll throw him out of the The poor ideas The good ideas and after a refreshing sleep of an hour woke up almost as good as new. After that I tackled a pile of other manuscripts —stories, verses and a heap of current When I had read all poorly expressed, well expressed, poorly expressed, And gleaned out well expressed, (Contirwed on page 994) or