Life, 1910-05-26 · page 8 of 44
Life — May 26, 1910 — page 8: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement** for Life magazine's "Great Tourists' Number," promoting the upcoming Tuesday issue. The cartoon figures appear to be **stereotypical tourists** (labeled "A Rumskoat" and "A Tariff"), depicted as wealthy travelers in formal attire with top hats—visual shorthand for affluent globetrotters of the early 20th century. The satire targets **globe-trotting leisure travelers**, suggesting the issue will appeal to both actual tourists and stay-at-home readers. The ad emphasizes the magazine's content as "mundanely meritorious and momentously merry"—poking fun at Life's own satirical pretensions while promoting its variety and independence. The subscription cost of $5.00 (domestic) places this at a time when such leisure travel was an activity of the wealthy classes. The ad is essentially marketing aspirational lifestyle content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Are You a Globe Trotter? It matters not. If you are, you will be immensely interested in the Great ‘Tourists’ Number Out Next Tuesday If you are not, you will be equally interested in one of the most mundanely meritorious and momentously merry issues of Life you ever saw. It’s amazingly various. It’s inherently independent. You'll be on the go from the moment you strike into the first inside page. In case you are not a regular subscriber, you can use the at- tached coupon. Don’t delay. Better do it now at Five Dollars. Endoxé find o That aN 7 dollar (G Goody Goody fr p nadian $1.13) Send Lire te Number 5 June 9—Courtship / three months ; . June 16—Home, is coming, never fear. s We have’ committed Sweet Home (T-R.) ourselves to getting it June 30—Yankee out, and we shall do it Doodle in spite of everything. July 21—Dyspeptics’ We feel sorry about it, August 11— Bae Abe die is cast. Fat Folks’ Ve have just got to baie . issue it now, no matter ‘Auguer18—Nautical - =a what happens, This offer is net Open only to new sul subscriptions renewe" Subscription $5.00 “anadian $5. Foreign $6.04 — 982