Life, 1910-05-26 · page 44 of 44
Life — May 26, 1910 — page 44: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire—it's a straightforward advertisement** from *Life* magazine (May 26, 1919). It promotes two Williams brand shaving products: a Shaving Stick and Shaving Powder. The ad uses the typical marketing language of the era, claiming superior lathering ability that "won't smart or dry on the face" and remains moist longer than competitors. The visual elements show the product packaging: a cylindrical stick and a powder container in their distinctive boxes. The text emphasizes product quality through comparative claims ("as much better...as...is superior to others"). This represents early 20th-century advertising strategy—appealing to male grooming concerns and offering product samples for four cents in stamps to encourage trial. There is no political commentary, satire, or caricature present; *Life* magazine frequently published commercial advertisements alongside its satirical editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“CTP Ee Me 24199 Williams Str? “The kind that won't smart or dry on the face” A wiry beard is made wire- less by the use of Williams’ Shaving Stick, the soften- gE ing power of its lather is |) so great and it remains moist so long. FG. ‘ Shaving Powder as much better than other kinds as Williams’ Shaving Stick is superior to others, in the thick, creamy qual- ities and the body of the lather it yields. Both Williams’ Shaving Stick and Williams’ Shaving Powder are put up in the Williams’ Patented Hinged-Cover Box. Samples of either Williams’ Shaving Stick or Williams’ Shaving Powder mailed on receipt of four cents in stamps. Address The J. B. Williams Co., Dept. A, Glastonbury, Conn. comicbooks.com