Life, 1910-05-26 · page 38 of 44
Life — May 26, 1910 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains three major ads: 1. **Reclaim Cigar Factory ad** (left): Argues consumers save money buying directly from the manufacturer rather than through retailers who add markup. It offers a risk-free trial of "Magneto" cigars. 2. **Manning-Bowman Alcohol Gas Stoves** (right): Markets kitchen stoves that use alcohol fuel and can be purchased separately or bundled with chafing dishes. 3. **Old Overhold Rye Whiskey** (bottom center): Advertises whiskey aged in wood, positioned as a quality product with historical pedigree. The only editorial content is **"The Literary Zoo"** (top center), a literary criticism piece discussing how various authors (Shakespeare, Kipling, Barye) have portrayed elephants, comparing factual accuracy versus poetic license. This appears continued from a previous page. The cartoons are minimal—primarily **decorative boat illustration** (bottom left) advertising motor engines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE: IT COSTS NO MORE TO SMOKE GOOD CIGARS ion th; hy Id DEALER HAVE ADDED THEIR PROFITS) trcox she pregnant hinges of his knees AND SELLING EXPENSES As Ulysses remarks to Nestor in “Troilus and Cressida” The Literary Zoo (Continued from page 981) doubtless Bacon and the plays of the Stratford sport and traveler; but Shakespeare, at least, described the elephant with more poetry than truth, even subscribing to the old supersti- The price of a cigar over the retail-store counter a ages nearly double the factory price. We sell our entire product directly to the smoker at real factory prices. To-day over 68,000 business and pro- fessional men buy all cf their cigars from us. Many desire to reduce their | cigar bills, but the majority of these satisfied customers prefer to pay the same amount and obtain a better—| very much better—grade of tobacco, workmanship and uniformity. The secret of having retained their patronage js that before deciding to cep our cigars you always have the privilege of trying five or six from each box entirely at our expense. Every box is a sample box. therefore we are always on our mettle to keep up the highest standard of quality and uniformity. Take our “Magneto” and point for | point you will find it infinitelv better | than the best cigar sold in a retail store for roc. It is a mild, delicious, fragrant and satisfying perfecto, made by hand, with a genuine, imported Sumatra wrapper, and long, nutty, rich Havana filler, It's the kind of a cigar that makes you never want to be without more of the same blend. No advance payment Try the cigars at our risk Let us send you from our factory Humidors 100 perfectly conditioned Magnetos, delivery | repaid, subject to your approval. Smoke Are | ora and if they sult your tate, it you are en With them, pend is $3.00 withia ie reaya: oF Teturn the femalnder, expressage collect. and there will be no charge for the few | Cigars smoked: Wouldn't tt be folly for us to ¢o.08 making Dil ‘of superior quality of the ‘economy to you—ual 1d stand the test? Now—while our announcement ts betore you write to us for the “Magnetos"* and let us prove, at no expense to you, that we can im- prove the quality of your ¢lgars without creasing your smoking bill ——— New customers are requested to verite on thetr dustness letter-head 7 that of the company with which they are connected, Cama (chan kate E.MRIDCEWAY" hant hath joints, but none for is legs are legs for necessity, not for flexure. Professor Peck, on the other hand, with all authorities at his elbow (we do hope that neither Jack London nor Joseph R. Kipling wrote that anony- mous essay)—Professor Peck, we say, O.K.’s the only specific statement, other than the Colonel's, which we have been able to unearth at the Astor Library. The professor says, or editorializes (we are not sure which) : The elephant’s pace, when exceeding a walk, is neither a trot’ nor a gallop, but, a sort ‘of shuffle, the speed of which is in- creased or diminished without change of gait. We are very much obliged to the professor—who can settle his quarrel with the Colonel himself—but how does it come that the Danish artist in porce- lain agrees with our Barye? After looking his gift elephant in the mouth and noting with amazing powers of observation that it could not pass mus- ter as the African species, the Colonel looked it likewise in the heels, amiably remarking that it would do. The subject seems exhausted, ex- cepting, of course, to the Colonel, who exhausts not, neither is he exhausted by man or beast. If we are in the least elated it is in spite of his apparent af- fiction, and because we still cherish anning- owman ALCOHOL Gas Stoves The Alcolite Wick-Feed Burner burns denatured alcohol ANNING-BOWMAN AlI- cohol Gas Stoves can be used interchangeably with Chafing Dish or Coffee Pot Style Percolator and, in addition, will take any cooking utensil and cook as complete a meal as can be done on a kitchen range. These stoves are supplied with Manning-Bowman Chafing Dishes or may be bought sepa- rately. All dealers have them and the Manning-Bowman Quality Coffee Percolators, Chafing Dishes, ‘‘ Eclipse” Bread Mix- er, etc, Write for free Book of Recipes ana Catalog “ £26". No. 84 Stove used with No. 345 Chafing Dish, Pe) old-fashioned —time tested —quality making way. Old Overholt Rye has that rich mellowness and fineness of flavor—the reault ot selected grain. careful distiNing and proper agi Old "Overholt Rye is a pure Penna. rye whiskey Teh for one hundred the standard Rye Whiskey of of America. 1810 Always the Best 1910 Distitied and Bottied in Bend by A. Overholt & Company PITTSBURGH, FA. the belief—proclaimed in Lire of Feb- ruary 24, 1910—that the Colonel has slain and skinned the rarest of all fauna—a pacing elephant that trots— and is bringing it home with him as his chiefest trophy. Trusting as we do in the veracity of our special correspondent and reluctant to believe that psycho-elephantasiasis has proved more terrible than jungle fever, we regret that the Colonel, with consent of Scribner’s, has not made known his coup to the King of Den- mark. It would perhaps make him eligible for the greatest honor within the gift of the crown—no paltry porce- lain pachyderm from the wrong con- tinent, but the Knightly Order of the White Elephant, originally conferred by Canute. The white enameled badge would be a worthy decoration, worn as (Continued on page 983) ENGLISH TOU:?S By AUTOMO:33ILE PRIVATE CARS, GO WHERE YOU / |.EASE. Mustrated Booklet Free By Pest. MOTOR TOURING COMPA: ’, | THE MOTOR THAT MAKES THE BOAT GO 43 Pembroke Place, - Liverpo: Engisst. comicbooks.com