Life, 1910-05-26 · page 33 of 44
Life — May 26, 1910 — page 33: what you’re looking at
What you’re looking at
This page is primarily a life insurance advertisement by Elbert Hubbard for the Equitable Life Assurance Society. The term "Time's Derelicts" refers to elderly poor people—those dependent on the state, community, or family for survival. The two cartoons illustrate the advertisement's moral message: the top shows reckless youth spending money frivolously on cars and thrills; the bottom depicts an impoverished elderly man. Together, they warn readers that youthful extravagance leads to destitute old age. The ad's pitch uses shame and fear as motivation: young readers should buy life insurance now (modest annual payments under $200) to avoid becoming "derelicts" in old age. It frames insurance as ensuring independence, dignity, and freedom—positioning financial security as a moral imperative tied to respectability and self-reliance, values central to early 20th-century American culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Time’s_ Derelicts An Advertisement by Elbert Hubbard GREAT WRITER once said, A “Nothing is more disgraceful than that an old man should have nothing = ayay|| to show that he has lived long except Ses his years.” Y% How true is this, and yet how often do we look about us and see dozens of Time’s Derelicts who must depend upon the State, the community, or worse yet, their own families, for the ordinary comforts that old age requires. \% In youth our every impulse is to expend rather than conserve. But should we not let wisdom play a part, and consider what future life will mean without RTEORD SUSPENSION Cé that independence that now means so much to us while all is sunshine? When the World smiles, emulate the example of the Bees and hoard your honey. * To be free for all time, see that in youth you make arrangement for your Old Age. THE EQUITABLE LIFE ASSURANCE SOCIETY of the United States will contract to insure your sav- ings. You need not put away great sums. \~ If you are still young, an annual deposit of less than Two Hundred Dollars will yield Five Thousand Dollars to you in cash at the end of twenty-five years—just when you'll need it. The same sum will be paid to your wife or mother or other dependent if you die sooner. WLife Insurance means peace, content, good digestion and sound sleep. It eliminates worry. OVER ROADS LIKF THESE THE EQUITABLE LIFE ASSURANCE SOCIETY OF THE UNITED STATES “Strongest in the World’”’ The Company which pays its death claims on the day it receives them Paul Morton, President, 120 Broadway, New York City AGENCIES EVERYWHERE! None in your town? Thee whe bot teat Tigi auap 2 tecommend some good man—or woman~to us, to represent us there? Tages MAS, RECUDENT ” opportunities to-day in Life Insurance work for the Equitable. NO, JUST TRYING TO KEEP Wars