Life, 1910-05-26 · page 3 of 44
Life — May 26, 1910 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The left side features ads for the **Rambler automobile** (Thomas B. Jeffery & Company, Kenosha, Wisconsin) highlighting its mechanical advantages, and an **Air-Tight Steel Tank** for safe gasoline storage. The right side is a full-page advertisement for **Republic Staggard Tread Tires** from Republic Rubber Co., Youngstown, Ohio, featuring a large photograph of a tire with prominent treads. The text emphasizes the tire's studded design for traction on slippery roads and wet conditions. This represents early automotive-era advertising (patent date shown as 1908), targeting early motorists concerned with vehicle reliability and maintenance—practical concerns for owners of these relatively new machines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
peubed every Thursday. Annual Subscription Entered at the Post Office at New York, N. Y., a8 Second ollars | Stale Copies. Ten Cente ‘Class Mail Matter, Republic Staggard Tread T= superiority of the New Rambler motor 1s recognized because of its exclusive advantages of efficiency, simplicity and accessibilit & Efficient because the Offset Crank-Shaft increases power and enables you to throttle down on high gear no faster than a man usually walks. Simple because of the one-piece crank case and direct-acting overhanging valves. Accessible because the wedge-type main beari permits adjustment from. al i case opening is at the Drive saves power by avoiding the corner or angle in other driving systems; thirty-six inch wheels increase clearance, improve the appearance and make riding comfortable, while the Spare Wheel obviates tire trouble. Thomas B. Jeffery & Company Main Office and Factory, Kenosha, Wis. Branches: Chic aukee, Bostoa, Cleveland, San Francisco Don’t Buy A high grade gasoline and use a detert- orated grade in your auto. The only safe way to store gasoline to prevent evapo- ration is to keep it in an AiR-TIGHT STEELTANK Due to patented construction, all the pumping neces- i sary in Gther ‘makes is done away! with—a few: easy. 3 HE big studs on thistire, molded as part of the tread, strokes brings a steady flow. wear as well as asmooth tread and grip better than . steel studs, For slimy roads or sprinkled asphalt, these Staggard Tread Tires are just what you need to pre- No Evaporation—No Escaping of Gas. vent skidding. Use them in dry weather and be always ready for wet. Made of 3-16" special steel. Republic Rubber Co., Youngstown, Ohio No rivets or solder. 5 New York City, 229 W. 58th St.; Boston, 735 Boylston St. es Coleen, 1732 cies. Ave rite 5 Euclid Ave; Detroit, 2 Write to-day for Indianapolis, 208 3, Illinois St. ; Kant “Tho Care of the Car" 1046 8. Main St.; Milwauk Sts; Philadelphia, 328 N. Bi » 208 Bouth Ave.: St. Louls § Francisco, 166 First St; Seattle, 1419 Broadwa =a AIR TIGHT STEEL TANK CO. ‘aan by Con oe PITTSBURGH, PA., U.S. A.