Life, 1910-05-26 · page 29 of 44
Life — May 26, 1910 — page 29: what you’re looking at
What you’re looking at
This page is primarily a **Studebaker automobile advertisement** from Life magazine, not political satire. The left side contains two humorous illustrations: the top shows people "ushering in the New Year well" (a New Year's celebration scene), while the bottom depicts "Repairing Done While You Wait"—a comedic scene of extensive car repairs, suggesting the ironic contrast between promise and reality. The dominant right side is a full advertisement for the Studebaker "40" automobile. The ad uses repetitive rhetoric to claim superiority: if any car were better, it would still be called "Studebaker" because of the company's commitment to quality, materials, talent, and resources. It emphasizes the company's half-century track record. At the bottom is an actual photograph of the 1912 Studebaker-Garford "40" model. **For modern readers:** This represents early automobile advertising that emphasizes brand prestige and manufacturing excellence rather than specific features or price. The cartoons provide light humor around transportation themes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Nudebakex 40 If there existed any car representing higher development or greater value than the Stadchaler “40,” its name would still be Studebaker g]| Because the same determination to produce only the best, regardless of cost; the same inflexible policy for the past half century of employing the best talent procurable, that has made the STUDEBAKER COM- PANY the largest of its kind in the world, is con- centrated upon the refinement of this car. If the industries of steel and other metals—of paints mit \ pei —of leathers—could produce better materials than vas es a @| go into the STUDEBAKER “40,” this car would have 1 ' f le | them—and have them first. ieces Hes : auld = ’ &. ieee Because our purchasing agents are seasoned experts, fire- Le New York, | back of whom are years of experience—back of this room bs . f Sole Agents. J] the STUDEBAKER laboratories for scientific testing— Hos —_ and back of these the well-known Studebaker uae resources to command the best. From _ the buyer’s standpoint any individual tests compared to |these are inadequate and unimportant. If greater engineering talent or a higher grade of manufacturing skill could produce a better car than the STUDEBAKER ‘‘4o,” this car—and this car in particular—would have the added benefit. | Because the ensive facilities and the enormous joutput of this Company demand the best talent in the world and if there was anything better than the STUDEBAKER talent this Company would buy it. THE STUDEBAKER-GARFORD ‘“‘40,"" as a_ well- balanced, luxurious, dependable car, fittingly repre- sents the enterprise, integrity and skill that has made the STUDEBAKER interests the largest concern of its kind in the world, and all the Studebaker re- sponsibility stands squarely back of it. Send for a copy of the ‘‘ Motorist’s Log Book ’” (with maps), giving the actual experience of a prominent motorist while touring France, Spain and Italy in a STUDEBAKER at a car cost of $3.80—less than one cent per hundred miles—for repairs. STUDEBAKER AUTOMOBILE co. GENERAL orvices” oom BEND, IND. Branches Everywhere Licensed Under Selden Patent pooH TP AMATO OIS-Z0I REPAIRING DONE WHILE YOU WAIT comicbooks.com