Life, 1910-05-19 · page 8 of 40
Life — May 19, 1910 — page 8: what you’re looking at
What you’re looking at
# Analysis This is a **full-page advertisement**, not a cartoon or satirical content. It promotes Packard Motor Cars' 1911 automobile lineup featuring the "Thirty" touring car shown in the detailed illustration at top. The ad emphasizes that Packard manufactured complete vehicles in their own shops, offering "one quality; two sizes" in models including the "Thirty" and "Eighteen" town cars, plus touring, runabout, coupe, phaeton, limousine, and landaulet variants. The tagline "Ask the man who owns one" became Packard's famous marketing slogan, implying satisfied customer testimonials validated the brand's quality and prestige. This represents early automotive advertising aimed at wealthy buyers during the pioneer motorcar era.