Life, 1910-05-19 · page 6 of 40
Life — May 19, 1910 — page 6: what you’re looking at
What you’re looking at
This page announces an upcoming "College Number" issue of Life magazine, targeting college students and promoting a contest (apparently featuring college girls, which the editors note hopefully). The two illustrations depict college life stereotypes: the upper cartoon shows a graduate in academic regalia surrounded by flora and pursuits of learning; the lower illustration portrays female college students in flowing dresses engaged in social activities. The satire mocks Life's own advertising practices—the editors humorously admit their advertisements are so numerous they must "carry jokes up to the top of the building and wire them to the printer" for space. They joke that an issue without good content "is about as scarce as an honest man in Albany," poking fun at both their publication quality and contemporary politics/morality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE: Rah! Rah! Rah! College Number Is Coming Next Tuesday Did you ever see a College Number of. LIFE? No? Surprising. Your education has been neglected. Wait until next week. \ The Usual thing, of course, which means , the wr With LIFE ‘ boy at The Unusual thing. sho: ti The cover— But why tell all about it beforehand. Are you a regular? In other words, do you Lead the Five Dollar LIFE? Or the Smileless? This leads us to say a few words to the boys and girls in college. We are interested in you. Especially are we interested in college girls. bite ane We shall be strictly impartial in our award of the prize in the Contest which is and to now running in LIFE; at the same time, we hope a girl will get it. ice They tell us that the girls are doing the best work in many of the colleges—why, employ haven't they the best sense of -humor? sho *b At any rate, we shall know very soon after the first of June, when the contest closes. ie In the meantime, about this next number. While it is a college number, devoted attitude to learning and all that sort of thing, don’t get the idea that it is dull. of child We should say not. = i A dull number of LIFE in these days is about as scarce as an honest man in Albany. ‘lore The advertisements themselves are so interesting (we put this in just to make our al pro advertising department think we are de- : pendent on them) that about all we have to do is to carry jokes up to the top of the building and wire them to the printer. And our contributors are getting so discriminating that they never send any- thing to LIFE any more that isn’t good (even when some of the things go back because the advertising department needs the space). But about this next number—as we were saying when we were interrupted— Subscription $5.00 Canadian $5.52 Foreign $6.04 comicbooks.com