Life — May 19, 1910 — page 6: what you’re looking at

What you’re looking at

# Analysis of "Rah! Rah! Rah!" Life Magazine Page This page announces an upcoming "College Number" issue of Life magazine, targeting college students and promoting a contest (apparently featuring college girls, which the editors note hopefully). The two illustrations depict college life stereotypes: the upper cartoon shows a graduate in academic regalia surrounded by flora and pursuits of learning; the lower illustration portrays female college students in flowing dresses engaged in social activities. The satire mocks Life's own advertising practices—the editors humorously admit their advertisements are so numerous they must "carry jokes up to the top of the building and wire them to the printer" for space. They joke that an issue without good content "is about as scarce as an honest man in Albany," poking fun at both their publication quality and contemporary politics/morality.