Life, 1910-05-19 · page 39 of 40
Life — May 19, 1910 — page 39: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content**, not a political cartoon. It contains: **Advertisements:** - J. & F. Martell Cognac (established 1715) - Brooks Brothers clothing for gentlemen - Cascade Pure Whisky **Editorial Content:** A "Life's College Contest" announcement offering $100 for the cleverest humorous article describing a college and student life. The contest, closing June 1, 1910, accepts submissions from college students (male or female). Accepted but non-winning manuscripts will be paid at regular rates. **For Modern Readers:** This reflects early 20th-century Life magazine's dual function as satirical publication and advertising platform. The college contest reveals Life's role in shaping youth culture commentary. The liquor and upscale clothing ads suggest the magazine's affluent readership. The contest's openness to women students was relatively progressive for 1910, though still limited to college-attending populations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
and bite rence nhead very mae according ef core ope of ox coal the dutter tf an excl J. & F. MARTELL Cognac (Founded 1715) AND FINE OLD LIQUEUR BRANDIES GENUINE OLD BRANDIES MADE FROM WINE OF THE COGNAC DISTRICT Sole Agents VICHOLAS & CO. New York fStapusncoi8® riohs Bevthens, Gentlemens Surnishing Goods, Summer Styles in all Garments for Dress or Sporting Wear. Imported Novelties in Trunks, Leather Goods, Umbrellas and Walking Sticks. Liveries and Motor Clothing. Riding Outfits. English Hats and Haberdashery. Boots and Shoes. Light Weight Leggings. Imported Mackintoshes, Polo Ulsters and Blazers. Illustrated catalogue sent on request. BROADWAY, Cor. TWENTY-SECOND ST., NEW YORK Newport Branch, 262 Bellevue « venue, after June 10th. / “1 ifelg" College Contest LIFE will give one hundred dollars for the cleverest article, suited to LIFE’S uses, which shall describe in a humorous, witty, attirical or other interesting manner each college and its life. college student who is now taking a college course ble to compete. It is not necessary to be a subscriber to For all manuscripts which do not receive the prize, but which are deemed worthy of publication, LIFE will pay at its regular rates. te CONDITIONS. Manuscripts should not be more than fifteen hundred words in length and should be typewritten when possible or written in a legible hand. Manuscripts should be written only on one side of the paper. The contest will close on June 1, 1910, no contributions received after that date being considered. The name and address of the sender and his or her class year should be written on the upper left hand corner of each manu- script. Manuscripts will not be returned unless accompanied by Postage. No individual inquiries can be answered, but where an iry is of a general nature a reply covering the point at issue © published in LIFE. The competition is open also to girls’ colleges. All commun ions will be treated confidentially, and the author's name will rot be published unless so desired. Address COLLEGE CONTE: LIFE, 17 West Thirty-first Street. A Highball made of CASCADE PURE WHISKY shows that the use of a pure, rich, mellow whisky with mineral or plain water produces a rich, mellow result, inal bottling has old gold label. DICKEL & C Distillers NASHVILLE, TENN. THE WILLIAMS PRINTING COMPANY comicbooks.com