Life, 1910-05-12 · page 6 of 44
Life — May 12, 1910 — page 6: what you’re looking at
What you’re looking at
This page announces Life magazine's "Animal Number" for the following week. The central satire appears in the whale cartoon at bottom: the whale claims it "thought I would obey that Impulse and add a subscriber to LIFE." The humor exploits the absurdity of a whale—an animal incapable of reading or subscribing—considering a magazine subscription. This plays on Life's ongoing college contest promoting subscriptions among young readers (mentioned in the left column). The decorative animal illustrations (a lizard, a goat-like figure, and the whale) serve as thematic decoration for the animal-themed issue announcement. The page primarily functions as promotional content for the magazine itself, highlighting its features: original artwork, commentary on current events, and humor aimed at educated readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OUR GREAT COLLEGE CONTEST Is now on. Please read the conditions carefully, and send us your story at as early a date as possible. “Getting out the next Number of LIFE is a real pleasure. Right in my line.”” THAT GOODY GOODY NUMBER Is giving us considerableanxiety these days. Nothing that will bring the blush of shame to the alabaster cheek of purity will be permitted to enter its hallowed pages. Subscription $5.00 Canadian $5.52 FEATURES LIFE is running at present At least forty pages each week, and . on the first of the month from eighty to one hundred pages. More original line and_half-tone pictures from the best artists in this country than any other three periodi- cals. More cleverly written comment on Every Body and Every Thing than you can get anywhere else. More fun. More wisdom. More fearlessness. Lead, the e Dollar Life. It’s absolutely necessary to a wideawake, cultured and modern American citizen. We don’t need the money, but you need the inspiration—in your business. P.S.— College Contest, Historic Fun, Colored Covers, Literary Fina s, Book suides, Dramatic Penetration, Finished Eminent Epigrams. The Whale: “I thought I would obey that Impulse and add a subscriber to LiFe.” Foreign $6.04 THESE NUMRERS NEXT May 26—College June 2—Travel June 9—Courtship June 16—Home, Sweet Home June 23—Book June 30—Yankee Doodle Order of issue subject to change, where other unfore- seen subjects interfere. We really can’t guarantee any- thing because we are swim- ming on the crest of a wave all the time, and we may change crests at any instant. Try a few crests with us. You will get an enlarged vision and forget your troubles. find ont dollar (Cae adian $1.13). Send Lire for three months Open only to new subscribers; 2° subscriptions renewed at this rate tai concei Motor such a dines, The q is high comicbooks.com