Life — May 12, 1910 — page 43: what you’re looking at

What you’re looking at

This is a **Locomobile automobile advertisement**, not political satire or a cartoon. The page shows a luxury early-automobile driving through an elegant tree-lined estate or park gate, with sculptural urns flanking the entrance. The image conveys wealth, sophistication, and leisure—aspirational marketing for an affluent audience. The text promotes the "Locomobile Book," offering detailed product information by mail. A notable detail is the reference to the "Selden Patent," indicating this car was licensed under a patent system that controlled early automobile manufacturing in America. For modern readers: this represents early-1900s automotive advertising targeting the wealthy, before cars became mass-market products.