Life — May 12, 1910 — page 38: what you’re looking at

What you’re looking at

**Upper Left - "Usher in the New Year well!":** This advertisement for Usher's Whisky depicts six men in formal attire celebrating New Year's Eve. The caption "Should auld acquaintance be forgot?" references the Scottish song "Auld Lang Syne," traditionally sung at New Year celebrations. The humor plays on whisky as essential to proper holiday socializing—a straightforward period advertisement rather than satirical commentary. **Lower Cartoon - "The First Shall Be Last":** This sketch shows a crowded shop scene with the subtitle "'Other door!'" The satire appears to mock the chaos of post-holiday sales or shopping crowds, with wealthy patrons being directed away from the main entrance. The caption references Matthew 19:30 ("the first shall be last"), suggesting social reversal or ironic commentary on class distinctions during commercial activity. **Right side:** Brooks Brothers clothing advertisement.