Life, 1910-05-05 · page 52 of 72
Life — May 5, 1910 — page 52: what you’re looking at
What you’re looking at
This page contains **no cartoons or satire**—it is purely **advertising**. The page features four commercial advertisements from high-end New York retailers circa early 1900s: 1. **Franklin Simon & Co.** (left): A special sale on women's silk undergarments, lingerie, neckwear, and hosiery, with illustrated fashion sketches showing a woman in undergarments and a corsetted dress. 2. **J. & J. Slater** (top right): Shoe advertisement emphasizing 50 years of bootmaking experience and exclusive styles for "Dress and Sport," priced at $5.50–$6. 3. **Brooks Brothers** (bottom right): Listing gentlemen's clothing and accessories including flannels, hats, shoes, and travelling kits. All three ads emphasize quality, New York location, and mail-order service—reflecting early 20th-century retail marketing. There is no political commentary, satire, or caricature present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SPECIAL SALE WOMEN'S and MISSES’ Silk Undergarments Lingerie Neckwear and Hosiery The Slater Shoe That distinctive air of refinement and elegance found in no other make. A shoe that is the outcome of fifty years’ experience and the conscient‘ous application of knowledge gained, based upon the theoretical study of the demand for every season. Attention is called to the Spring and Summer models —the most exclusive styles for Dress and Sport. The high standard of Slater Shoes does not mean prohibitive prices, as there are many excellent values at five-fifty and six dollars. MAIL ORDER SERVICE>Visitors to New York, becoming customers. created this Mail Order Service. They insisted on the Slater” Shoe. Ii has become am important branch of the business, Send for book of instruc- tions and measurement blanks, J. & J. Slater For 50 years New York's most fashionable bootmakers Send for Illustrated Catalog Broadway, at 25th Street, New York » Real Irish lace Collar, Value $300, 1-95 |. Real Irish lace and Ba- tiste Jabot, hand em- 7 ge broidered, Value $3.00, 5. Blested Colas ef SS hite Batiste, embroid- = Ten emecnres Gentlemens Parvishing @ovds, blue, black or white, 7 5 Value $1.25, . . Real Irish lace-trimmed white Batiste Jabot, hand em- gee . broidered in colors to match collar, Value $1.25, SPECIAL — Flannels for Town or Country . Italian Silk Vests, white, pink, or blue, hemstitched top, handsomely embroidered, different designs, 32 to a bust, 9 75 Ready-Made and to Measure. Value $4.00, SPECIAL &e . Italian Silk Bloomers, colors black, white, pink and blue; g oes Straw and Panama Hats. all sizes, Value $4.75, SPECIAL Shoes for D Ss ing We: } Lisle Thread Open-work Hose (as illustrated on, figure), 77 6 oes for Dress or Sporting Wear. assorted patterns, black, white or tan, Value $1.00, SPE! . Travelling Kits. Fi ranklin Simon & Co. Send for Illustrated Catalogue Fifth Avenue, 37th and 38th Sts., New York BROADWAY, Cor. TWENTY-SECOND ST., NEW YORK $ comicbooks.com