Life, 1910-05-05 · page 14 of 72
Life — May 5, 1910 — page 14: what you’re looking at
What you’re looking at
This page is primarily **advertisements** interspersed with one small cartoon. **The Meriden Company ad** announces their new silverware showroom, highlighting dining sets, flatware, and decorative items typical of early 20th-century home furnishings. **The Pantasote ad** warns car owners against cheap imitation convertible tops, promoting their genuine leather product as superior to substitutes dealers might try to sell. **The small cartoon at bottom** shows a domestic scene where a man tells his wife he should choose her hats to prevent her looking like a "giddy little chorus girl"—satirizing both male condescension and period anxieties about women's fashion choices. Chorus girls represented morally dubious entertainment; the joke mocks husbands who thought they needed to control wives' appearances to maintain respectability. The humor reflects early 1900s gender dynamics and class-consciousness about proper female presentation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Meriden Company’s New Store The Meriden Company, Silversmiths, announce their removal from 218 Fifth Avenue to more com- modious and beautiful salesrooms, 49-51 West 34th Street—in the heart of the shopping district. Unusual facilities are afforded for the effective ITH a shabby “Top” the best motor car looks dowdy. It'e a question of getting the right thing, or being fooled by a dealcr, who, to increase his profit, palms off the “Just as good,” a cheap imitation or substitute for the genuine 2 Leather used exclusively by the leading manufacturers, and approved for years by thousands of Automobilists, as the ONLY suitable, serviceable, lasting, satisfactory material. Absolutely waterproof, stands all weather, keeps its color, and cleans with a ‘wipe.’ Imitations won't stand similar tests, but, when New, are often deceptive—and dealers know it. Superior to cloth on both sides materials (‘‘mohairs,"" etc.) for many reasons, two in particular—the impossibility of removing dust, dirt and stains from their outer side, and the fact that thelr interlining of impure rubber is ruined by ex- posure to the sunlight or grease as are tires. Send postal for booklet om top materials, and sample with which to com- pare when buying, and prevent substitution. display of goods and every consideration given to the comforts of patrons in making inspection and selec- tion. Ladies will appreciate the convenience of a i ET 4 : | PAN TALS in i eo Hl well equipped waiting and writing room which they HA | ya i he i i WO ini are invited to freely use. i tail We are exhibiting many objects of unusual attrac- tiveness. Din- ner Sets, Tea and Coffee Ser- vices, Serving Trays, Candela- bra, Fern Dishes, Flower Holders, Wine Coolers, Ice Tubs, Liquor Sets, Cut Glass and the new Silver Deposit ware; alsoacom- plete line of 1847 ROGERS BROS.” Forks, Spoons, Knives, Etc. “Silver Plate that Wears.” Visiting buyers from the wholesale trade are invited to make the store their headquarters. A capable sten- ographer is always at their service. THE MERIDEN COMPANY Silversmiths (ternational Silver Co., Successor) 49-51 West 34th St. Carriage Entrance, 35th St. “ALBERT, IP YOU DON’T WANT TO MAVE YOUR WIFE MIS- TAKEN YOR A GIDDY LITTLE CHORUS GIRL, YOU’D BETTER LET me SELECT MY MATS AFTER THIS! ’” comicbooks.com