Life, 1910-05-05 · page 12 of 72
Life — May 5, 1910 — page 12: what you’re looking at
What you’re looking at
This is a **Life magazine advertisement/promotion page**, not a political cartoon. The main content advertises next week's issue, promising cover art by C. Coles Phillips titled "Discarding from Strength" — likely a social commentary on rejecting weakness or poor choices. The page's central joke, "What Is Your Discard?" plays on card games, suggesting readers should "obey that impulse" and subscribe to Life's $5.00 subscription. The left section lists upcoming article topics (Animal, College, Travel, Courtship, Home, Books, Yankee Doodle, Dyspepsia, Fat Folks, Nautical) — typical lighthearted magazine fare. The right section describes circulation growth and teases an upcoming "Goody Goody Number." The illustrations are generic period cartoons, not specific political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
What Is Your Discard ? Better Obey That Impulse and Lead the $5.00 Life Next Week’s LIFE IT IS FROM STRENGTH Our Confidential Guide to Coming Numbers May 19—Animal. A four-footed master- piece. A menagerie of merrymaking. May 25—College. Reeking with wisdom. Also jokes. June 2—Travel. Monster Number. Globe splitting. June 9—Courtship. Spooners, ahoy! Take notice. June 16—Home, Sweet Home. Teddy's return symbolized. June 23—All About Books. (A dull, prosaic number.) June 30— Yankee Doodle. Title has been changed from Army and Navy. July 21—Dyspeptics’. A gastronomical chef d’oeuvre. August 11—Fat Folks’. Not so weighty as it seems. August 18—Nautical. Sure cure for mal-de-mer. Subscription $5.00 a8 Canadian $5.52 See the Brilliant COVER “DISCARDING FROM STRENGTH" BY C. COLES PHILLIPS Locals Our circulation was visible in the far heavens about ten minutes be- fore dawn yesterday morning. It cast a luminous glow over everything, and then went up again out of sight. Harrison Cady reports a new cartoon entitled “ The Surrender of New York Town.” We have seen it and it’s a marvel, Coming soon. Several ladies have protested against our Fat Folks’ number August 11, They want to have us put it off until fall, Banting. According to latest estimates, $34,201 college students are how working over Life's College Contest. Several thousand spectators gathered in front of our print- ing office last week watching the installation of Life's new presses. Please note how we try to make our reading matter in the back pages attractive by, put- ting advertisements around it. That Goody Goody Number Will Come a Little Later. It will contain some of the pur- est and most upright jokes ever created by the most irreproach- able artists and authors. It will make every Y.M.C. A. Jook like a Parisian roof garden. No effort will be spared to make it acceptable to every alabaster mind. It will make narrow minds while you wait, Does anybody want it? It makes no difference. We issue it, at no matter what cost. Foreign $6.04 comicbooks.com