Life, 1910-04-28 · page 35 of 40
Life — April 28, 1910 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertisements and literary commentary**, not political satire. The main text, "The Literary Zoo" (continued), discusses *The Evening Mail* newspaper's literary contest, celebrating a policeman named William Cantor who won a prize automobile by studying a book catalogue instead of playing cards with fellow officers. The piece satirizes the newspaper's editorial shift toward literary content, suggesting that intellectualism and studious behavior are morally superior to idle leisure. The satire is **mild and self-congratulatory**—*Life* magazine uses Cantor's story to mock its unnamed contemporary rival (identified in context as *The Mail and Express*) while praising *The Evening Mail's* refined editorial direction. The page otherwise contains typical early-20th-century advertisements: Maillard's cocoa, Mailliard's chocolate restaurant, Manning-Bowman coffee percolators, Motor Apparel Shop, and Cortez cigars. No political figures or major social commentary appears.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IPERIES “So Good!” Smooth, rich, delicate and perfectly pure, for it’s re- fined by Maillard’s special process of manufacture. Quickly prepared — easily digested—good for all. Sample Can Maillard's Cocoa free on request. As a confection or drink Maillard’s Vanilla Choco- late is unsurpassed. True vanilla bean flavoring. SOLD BY ALL LEADING GROCERS Spend the noon hour at the Luncheon Restaurant. Afternoon tea 3 to 6. was dead, but in The Evening Mail it lives again—lives to scatter largess, to skip along the peaks of pure literature, in the sheer joy of living and giving. As we were saying, William Cantor has won—in a walk, showing that not in vain is he numbered with the re- serve force. In doing so he has con- firmed a belief we have always enter- tained—that The Evening Mail in fearing to be too literary lest it alienate some new reader was making a griev- ous blunder. That blunder it has now repaired. Not since the announcement of our own five-inch book shelf of Little Harvard Classics have we en- joyed anything half so stimulating to the classy and cultured many as this new policy of its editor. Besides (we quote the now historical account of how it happened) : While the other policemen played cards or slept, Cantor studied the book catalogue William Cantor, facile princeps in a walk or a canter. An athlete, mind you, who bore away a bookish prize not by virtue of physical endurance alone—as weaker contestants might meanly insinuate—but because he put his mind on that catalogue and stayed awake. Other policemen played cards. William Cantor played the nobler part —played it both ends and the middle, or, as the sporting editor might say, in medias res. A moral, too, you see, goes with the prize automobile. But that was to be expected. A Biblical text no longer adorns the editorial page. It is even whispered by the nature lovers who frequent St. Paul's at the very witch- owman. CIRCULATING Coffee Percolators Make Coffee Quickly From Cold Water— most hurried breaktaster can now ‘good breakfast coffee—clear, rich, mel- coffee, the kind that does ine nerves good and starts the day right. ‘Manning- "Bowman Perfected Coffee Perco- lators make delicious coffee in a few minutes, Harting wih “cold. water. The Cottee Pot Style may be ‘a Manning-Bow: cover with metaleap protec: tor will not break ‘whe ia ‘Manaing-Bowman Per- Colitors have no valves, and r by leadiny for free Recipe Book and Cs ‘De3s."” BOWMAN &CO., Meriden, Coan, Makers of Manning-Bow- man Chafing Dishes and Accessories, Alcohol Gas Btoves and the “Eclipse” er The Literary Zoo (Continued from page 782) the second Booklovers’ Contest con- ducted by The Evening Mail. And while we are about it, we should like to say to an envious contemporary that in recently referring to this estimable journal as The Mail and Express it committed a faux pas of which even a Salome dancer might be ashamed. The Mail and Express, we beg to in- form Park Row, is “a dead one.” It is now correctly entitled to the address at one time outrageously employed by occasional correspondents: St. Paul's Churchyard. Often have we gone there to drop a tear, while saluting the Pheenix-like apparition across the way. Yea, Mr. Elliott Sheppard's child 10 Minutes from Brway THE MONTCLAIR “ON THE MOUNTAIN TOP" MONTCLAIR,N. J. Everything that comfort demands for the Motorist SUPERB qual- ity, wear-resist- ing fabrics, and ex- clusive styles mark | our Spring Motor Coats and Motor Requisites for Men and Women. Furs Repaired and Stored at Moderate Charges Foo, Stiefel RCo. SEATS. ing hour of noon that profanity rather than prayers seems to issue from the secular edifice opposite at those psy- chological moments when the edition is going to press, though as a matter of fact it is very well known to every- body that voluble teamsters are con- stantly swarming and swearing up Rolien to Broadway. Be this as it ‘ pe the moral. It ns that the spirit of Blliott Shep- pard inhabits its old home. We can see him bending over the forms in the composing room, while a reverent hush falls upon the chapel—nodding with approval as he O. K.’s that proof: “While the other policemen played cards or slept, Cantor studied the book catalogue.” In these days of ribald journalism we are glad to see one paper that does not hesitate to point a moral to adorn a sale. W.TLL -MADE AT al WweEsT— comicbooks.com