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Life, 1910-04-28 · page 29 of 40

Life — April 28, 1910 — page 29: what you’re looking at

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Life — April 28, 1910 — page 29: Life, 1910-04-28

What you’re looking at

This page is primarily **automotive advertising** rather than political satire. The left side contains a Pantasote leather advertisement featuring a cartoon labeled "Jolly Company"—three anthropomorphized figures in top hats appearing to discuss or transact business. The cartoon's purpose is purely commercial: to humorously promote Pantasote as a superior automobile top material against inferior imitations. The right side is a full advertisement for the 1911 Owen automobile, marketed as "Two Years Ahead" of competitors. The ad emphasizes innovative features: 42-inch wheels, long-stroke motor, left-hand drive, high front doors, and complete factory assembly rather than parts assembly. At $4,000, it positions itself as a premium touring car. There is no political commentary or social satire on this page—it's a commercial publication showcasing early automotive innovation during the rapid mechanization of American transportation.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LL TT For Automobile Tops ~ sot J No Other Covering Material Equals It. The “Top” of an Automobile is an important part of its equipment. For this purpose nothing equals the GENUINE PANTASOTE Leather—used exclusively by leading automobile manyfacturers. It is absolutely waterproof, keeps its color, is easily cleaned and wears well. Don't allow unscrupulous dealers to sell you the “‘just as good,"’ which will in- crease their profit at your loss. Get the GENUINE, and satisfactio Avoid cloth-on-both-sides mate- rials, ‘‘mohairs,"’ etc., which fade, will not clean, and the interlining rubber of which disintegrates with exposure to sunlight and grease, causing leaks. Send postal for booklet on top materials, and sample with which to compare when buying, and prevent substitution. JOLLY COMPANY DELIVERY NOW Model OWEN Designed For Touring Comfort Fully Equipped TWO YEARS AHEAD Forty-two inch wheels, long stroke motor, left hand drive with right hand gear control, high front door body and full touring equipment are some of the features which place the 1911 Owen easily two years ahead of other cars, Old fashioned methods and machinery have been cut out from the | Owen factory. Every part of the Owen is made by brand new machinery—the latest and best to be had. | Machines that were good ten years ago can’t make a modern car. The | Owen is not an ‘‘assembled car,” but is built complete in the Owen factory. 42 INCH WHEELS | TRIPLE LIFE OF TIRES All cars of the Owen's power will some day come to 42 inch wheels. They make for easy riding qualities that no other cars possess and reduce tire wear fully 75 per cent. A 36 x 4 tire would last but one quarter as long as an Owen 42 X 4. EASIEST RIDING CAR | Riding in an Owen is a real delight. The sensation is that of floating. | You can travel rough roads in the Owen at speeds that would be impossible | with common cars. Ordinary jolts are entirely eliminated. If the 1911 Owen were mediocre in all other respects its easy riding qualities would commend it. LONG STROKE MOTOR The Owen Motor is far in advance of others. There are four cylinders cast in pairs—434. 6 inch stroke. 50 H. P. It will drive the car_up to 60 miles per hour. It will throttle down to 2 miles per hour on the high gear and pick up speed again in a “jiffy.” This |is because of its great torque or pulling power at low speed—a wonderful | hill climber. LEFT HAND DRIVE The left hand steering column affords the driver a better view of his “right of way,” it allows the front seat passenger to dismount on the right side, and with the gear of shifting lever in the center of the floor boards, | gives the combination of left hand drive and right hand gear control, | the only proper arrangement. HIGH FRONT DOOR BODY | This type of body will be much in vogue even in 1911. The high doors offer protection and add class and style. | Underslung rear springs, and a double drop frame brings the body close to the ground—gives it a low center of grav This feature, with the greater traction afforded by the large wheels, prevents skidding. FULL TOURING EQUIPMENT | The price of the 1911 Owen—$4,000 F. O. B. Detroit—includes the fol- | towing touring necessities—the finest quality mohair top, with side curtains and top slip cover; folding wind shield, clock, speedometer, electric horn, combination gas ‘and electric headlights, combination oil side and tail lights, Pres-o-lite tank, foot accellerator, muffler cut out, tire carrier irons, robe rail, baggage rack, foot rest, gasoline and oil garages, tire chains, one extra inner tube and full set of tools. WRITE FOR COMPLETE FACTS Get all the facts about this 1911 car before you pay more or less for some others. They are contained in the Owen Catalog, sent on request. Then see the nearest Owen dealer and take a demonstration over the roughest streets, the sandiest and hilliest roads. Snip This Out For Memo. This is to remind me to write for information about the Owen Car. Se OWEN MOTOR CAR CO. O we n 1612 E. Grand Boulevard, “ . DETROIT, MICH. iSyre:Yeare Abead The 1911 comicbooks.com