Life, 1910-04-21 · page 7 of 44
Life — April 21, 1910 — page 7: what you’re looking at
What you’re looking at
# Analysis This page contains two unrelated advertisements rather than political cartoons. **Left side:** Brooks Brothers clothing advertisement for "Gentlemen's Furnishing Goods," emphasizing livery for private automobiles, with a sketch showing a woman addressing a young servant boy. The caption reads: "OH! WILLIE! WHAT ARE YOU DOING TO YOUR NEW BOOTS?" / "I'M ONLY JUST SIMPLY MAKIN' SURE THAT THEY DON'T ASK." The joke appears to be about servant class anxieties—the boy is deliberately scuffing new boots to avoid them looking too fine, which might prompt criticism or additional demands from employers. **Right side:** Republic Rubber Company advertisement for "Staggard Tread Tires," featuring a close-up photograph of tire treading and text promoting durability on asphalt and slippery roads. Both are straightforward commercial advertisements typical of the era.