Life, 1910-04-21 · page 31 of 44
Life — April 21, 1910 — page 31: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The main content is a Warner Auto-Meter advertisement urging motorists not to buy cheap speed indicators. The argument: price doesn't determine accuracy—only quality matters. The Warner Auto-Meter is positioned as "the Aristocrat of Speed Indicators," proven reliable in important races where precision is necessary. The accompanying photographs show early aviation examples (Blériot monoplane, Wright/Curtiss biplanes, Santos-Dumont's "Demoiselle"). These illustrate successful aircraft designs, likely included to associate Warner's precision manufacturing with cutting-edge technology of the era (early 1900s). The page reflects early automotive concerns: as cars became common, reliable speedometers became important safety and legal equipment. This is straightforward consumer marketing, not editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Vera, Pais St Georges, rritain apply Spooner & W Edwin L Photo Levick ‘ew York ls Think Twice Before You Buy a Low-Priced Speed Indicator Sometimes a motorist—especially an inexperienced one—considers the speed indicator problem from the standpoint of a low price alone, forgetting that the in- strument—not the price-mark—tells the speed. But when you want to know how fast or how far you've gone—how New York many miles per tire or gallon of gasoline—or any one of the thousand things a speed indicator is supposed to tell you—the price-mark will not help much. It’s then the realization comes that qual- itv—absolute accuracy and dependability atall times—is the one great requisite in a speed indicator. And it is just this subordination of price to quality that has given the Warner Auto- Meter its proud tide he Aristocrat of Speed Indicators.” Price is not a factor in its construction. It is constructed on the only principle— magnetic induction with annular ma net—which abso- lutely insures con- tinued accuracy, ni always right, or always nearly right, It is always all rig Is it any wonder, then, that the War- ner Auto-Meter is the only instrument cor sidered in important tests or races, where accuracy of speed indication is necessary ? Is it any wonder that the. motorist ¢ experience—out of his experience — re izes that knowing is better than guess- ing even if it costs more, and puts the Warner Auto-Meter ~~ on his car? You can buy cheaper. speed indi- cators than the War- matter how long th instrument may’ be It is put together by trained mechan under the supervision of experts. It is put through the hardest service tests before leaving the factory—every in- strument must prove itself absolutely per- fect under all conceivable working con- dition The Warner Auto-Meter is not nearly ner Auto-Meter. You can you care to pay. But do you want to? Are you really economizing if you do ? We issue a very instructive free booklet on speed indicators and their uses, which you will appreciate. Write for it, or call at our nearest branch. them for almost any price Warner Instrument Company, 869 Wheeler Ave., Beloit, Wis. BRANCHES : ATLANTA, 116 Ede Michigan Avenue s C13 7 DETROIT, 99) Woodward Avenue Street: NEW VORK, 122 Droae Street; SAN FRANCISCO, 30-38 V Aviation Note FFALO, 720 Main Streets, CHICAGO, 242 €: DENVER, 1818 Tiroadways OS ANGELES. 745 South Olive PELTSRURE Kirkwood t; ST. LOUIS, 4723 Oliv American aviators, as a rule, have at- tained their best results with biplanes. Both the Wright and Curtiss machines are of this type. The accompanying illustrations show four other types of aeroplane which have proven successful abroad. At the top is shown the Bleriot mono- lanc—probably the most prominent of the French machines in the public eye. The next picture shows the Vanniman triplane —the first machine of its kind. The third picture is Santos-Dumont Demoiselle,” with which he made a world's record of miles in 4 minutes 55 scconds. The last picture is a view from beneath the Antoinctte monoplane, made famous by Latham. Branger The Aristocrat of Speed Indicators Ten models, $50 to $145 Warner's Pictorial Record of Aviation comicbooks.com