Life — April 14, 1910 — page 43: what you’re looking at

What you’re looking at

This is a full-page advertisement for the Locomobile automobile, not a political cartoon or satire. The image shows an early motor car (appearing to be from the 1910s-1920s era based on its design) driving through an elegant residential driveway flanked by white gates, with a substantial house visible in the background. The ad emphasizes luxury and prestige—the Locomobile was a high-end vehicle. The text promotes a "Locomobile Book" available upon request and lists The Locomobile Co. of America's offices across major American cities (New York, Philadelphia, Boston, Chicago, San Francisco, Bridgeport). This is purely commercial advertising designed to appeal to wealthy consumers seeking status through automobile ownership.