Life, 1910-04-14 · page 10 of 44
Life — April 14, 1910 — page 10: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It promotes the Hupmobile automobile manufactured by the Hupp Motor Car Company of Detroit, Michigan. The ad features an early 1910s touring car with two elegantly dressed passengers. The tagline—"The car that brings sunshine to five thousand families"—uses aspirational language typical of period advertising, suggesting the vehicle democratizes luxury and leisure. Key selling points listed include 4 cylinders, 20 horsepower, sliding gears, and a $750 price (relatively affordable for the era). The ad emphasizes the car's reliability, ease of handling in traffic, low maintenance, and appeal to both families and businessmen. There is **no political satire or social commentary** here—just straightforward early automotive marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
4 Cylinders 20 H. P. Sliding Gears Bosch Magneto Three Oil lorn and Tools Includin Lamps, The car that brings sunshine to five thousand families Five thousand families use the Hupmobile every day for every sort of purpose. They find the universality of its use one of its chief charms. It is the immediate and obedient servant of every member of the famil Unlike more cumbersome cars, it is ready ata moment's notice to go anywhere and do anything that can be asked, in reason, of any automobi The feminine members of the family, who would not think of attempting to operate a heavy touring car, take delight in the Hupmobile. Its lightness and freedom from mechanical preliminary fuss and bother in starting give it almost the convenience of the electric carriage for th It is equally prompt to render service to the business man, to and from his office, or traveling about town without delay or loss of time for the transaction of his affairs. He prefers it, quite frequently, to his larger and costlier car; it is “nimble on its fect” and the responsiveness of its flexible power plant makes it casy to handle in crowded traffic. Here, there and everywhere you see the Hupmobile. It brings sunshine to thousands of prosperous home It is valued not more for the pleasure it brings than for its graceful beauty and the sturdy staunchness of its construction. Hupp Motor Licensed under Selden Patent. Department J. In its structural and mechanical makeup it ranks with the costliest cars; and because of this unusual virtue— hitherto unknown in a car of mod- crate price, and which makes for a minimum maintenance cost—the Hupmobile has been eagerly wel- comed. Its welcome, however, h: fined to any one class; owners of cars of three to four times its cost—men who hitherto had felt that the forego the joys of motoring—have flocked to the Hupmobile. not been con- When you have read the literature—in- cluding the story of three Hup- mobiles’ run from Detroit to New York when the past winter was at its worst—you will begin to under- stand why this is so. And when you have had a demonstration you will understand fully, and have appreciation for the Hupmobile’s sterling qualities as decp as that entertained by thousands of en- thusiastic owners. Car Company Detroit, Michigan comicbooks.com