Life, 1910-04-07 · page 76 of 76
Life — April 7, 1910 — page 76: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical content**—it is a straightforward **advertisement** for Williams' shaving products, appearing in *Life* magazine on April 7, 1910. The page promotes two related products: Williams' Shaving Stick and Williams' Quick & Easy Shaving Powder. The ad argues that soap quality matters more than form, emphasizing that both products deliver the same "creamy, refreshing lather" that softens the beard without causing irritation ("won't smart or dry on the face"). The ad includes a product image and offers samples for 4 cents in stamps, with contact information for J.B. Williams Company in Glastonbury, Connecticut. There is no political satire, caricature, or joke—simply period advertising copy highlighting product benefits to contemporary male readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
_Apal 7, 1910 The form in when you use shaving soap is not so important as the quality of the soap. The kind of lather that thoroughly | softens the beard, lasts until the shave is completed, and leaves |) the skin soothed and refreshed is the kind you always get from i Williams ‘s3viré “The kind that won't smart or dry on the face” Williams sic is Williams’ Shaving Soap in powdered form, but it is always | Williams’ Shaving Soap, having the same ingredients, the same careful manufacture, and affording the same creamy, refreshing | lather that distinguishes Williams’ Shaving Preparations from Samples of either Williams’ Shaving Stick or Williams’ others. Shaving Powder mailed on receipt of 4 cents in stamps. Address: The J. B. WILLIAMS COMPANY, Dept. A, Glastonbury, Conn. comicbooks.com