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Life, 1910-04-07 · page 65 of 76

Life — April 7, 1910 — page 65: what you’re looking at

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Life — April 7, 1910 — page 65: Life, 1910-04-07

What you’re looking at

This page is primarily **advertising**, dominated by a full-page Goodrich Tires ad. The editorial content is secondary. The left column continues a satirical piece about "The Literary Zoo," discussing Mr. Ross (apparently an academic Ph.D., not a newspaper professional) who criticized how newspapers are blamed for their own problems. The Life editors humorously debate whether to edit his grammar, ultimately deciding his moral argument outweighs his stylistic slips. They reference Hamilton Holt and Lord Morley on compromise, suggesting intellectual credibility matters more than technical correctness in serious matters. The page also contains investment securities advertisements. The Goodrich Tires advertisement uses competitive messaging typical of early automotive advertising, emphasizing brand reputation and endurance-race performance ("Glidden Trophy contest") as proof of quality—a common marketing strategy when tire technology was still novel and consumers lacked reliable purchasing guidance.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Literary Zoo (Continued from page 647) Mr. Ross is no newspaper man— merely a Ph.D. He has never doctored a news report. We suspected as much when we read his opening sentence: “Most of the criticism launched at our daily newspapers hits the wrong party.” This time the italics are ours. It’s strange how newspaper English now- adays is oftener found in the maga- zines. If Mr. Ross’ “copy” had come to us as desk man on an humble daily we confess we should have exercised our power of selection and suppression by blue-penciling “ party” and substi- tuting “person,” or an equivalent—a prejudice, perhaps, but we are nothing if not new-fashioned. Still, why mince words when morals are at stake? What matters grammar in a great cause? Mr. Ross’ small slip did not deter us. We seen our duty and we done it: we stopped our paper with qualms, we confess. Long ago we ceased to expect ion, and we have read Lord Morley on “Com- promise.” As between the amateur’s views of journalistic ethics and those of, let us say Mr. Hamilton Holt— well, we hold with Mr. Holt. Never- theless we stopped our paper. There is not a little sound evidence for plain- tiff in what Mr. Ross says. It is this that we considered, waiving gracefully the Ph.D. We like a party who speaks out his mind without fear or favor, even if he is a sociologist. And so INVESTMENT SECURITIES ww Brom Bank and Trust I and High-Class Co. Stocks | Industrials G Somplete facilis Weespecialize stocks for purchase and depending. entirely tale of Stocks in Banks || on public demand for and Trust Companies located anywhere in } United States. Our current Lists present unusual opportunities | for investment in new || convenient installments, banks in growing towns || The largest investment as well as in established || business of thischaracter dividend-paying banks, || in the world—over forty We quote lowest prices. || thousand discriminating | customers, security and upon busi- ness operations for profits, Our customers may invest in moderate amounts and pay in ‘Wes fee ove free “No. 110" setting feth the f resutisa Beak ScxEesrestavcament, Weel she mal sot oa cureet ft. STERLING DEBENTURE CORPORATION BRUNSWICK BUILDING MADISON SQUARE oe NEW YORK Pneumatic tires made the aufomobile possible. All fires are beffer than they used fo be;—theip developmenf has kept pace with the develop- ment of fhe aufomobile. But while all fires are better it is amisfake to suppose that ‘one fire is abouf as good as another- and if is a very expensive misfake In the infelligenf selection of fires, fhese things count forliffle or nothing: 1. Appearance . 2. Claims of theoretical Superiority and these things are vifal in defermining the best: J. Reputation of the maker 2. Record of service for years The Goodrich record is an open book fo any fire user; if is animpeachable and if is ufferly conclusive...\Whenever an unusually difficult endurance run occurs, or a strenuous toup like the Glidden Trophy contest-you will see GOODRICH TIRES the prevailing choice of the confesfants,and will see Proof of fhe wisdom of the choice at the end of fhe run. A tire “education” need not be expensive:— pead the records; weigh the evidence of things that count. Then get Goodrich Tires and’ begin fo make records yourself: The B. F. Goodrich Company AKRON ~---+~ OHIO Largest in the World eu Branches in all the Principal Cities ay we stopped—reluctantly, be it said. Do you remember what Lincoln Steffens said—or was it Benjamin Here we had been enjoying a guaran- tee of all the news that’s fit to print— never suspecting that an elevator had fallen down in Johnamaker’s empor- ium and cost the colored boy his job. Diligently as we had read the Evening Journal, sure that no criminal had es- caped the uplifting influence of Mr. Hoist, we had, it appears, been de- frauded of an unmentionable crime in Philadelphia. So, sadly but firmly we stopped— “19 ou may print some of that’s fit to print all the Times, and all the news, etcetera, some of the Times, but you cannot print all the news, etcetera, all the Times.” Well, we don said that or didn’ we do our own thinking, and we simply don’t agree with it, Again the italics are ours. And so, as we were saying, we (Continued on page 650) comicbooks.com