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Life, 1910-04-07 · page 5 of 76

Life — April 7, 1910 — page 5: what you’re looking at

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Life — April 7, 1910 — page 5: Life, 1910-04-07

What you’re looking at

This page is primarily **advertising** rather than editorial satire. The left side advertises **J. & J. Slater** shoes (Broadway, NYC), emphasizing quality and value at $5.50-$6.00. The illustration shows shoe styles numbered 38, 44, and 45. Below is a humorous sketch captioned "MIKE (as alarm goes off): 'OI FOOLED YEZ THOT TIME, SHURE, OI WUZN'T ASLEEP AT ALL!'" The cartoon depicts a man claiming he wasn't sleeping despite an alarm—a generic joke about pretending to be awake, likely with ethnic Irish stereotyping suggested by the dialect. The right side advertises the **Automobile Touring Club of America**, promoting road trips and insurance savings ($5-$40). The page contains no significant political or historical references—it's a straightforward commercial publication mixing product ads with light humor.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Slater Shoe Styles Every feature of merit is embodied in Slater Shoes from the choice of the materials to the final finishing touch on the completed boot or shoe. Class, shapeliness, style, quality, com- fort, are essentials in every pair. Our patrons are those who insist onthe best, irrespective of cost, but this does not mean that our exclusiveness runs to prohibitive prices— there are many unusual values in shoes for men and women at $5.50 and $6.00 not equalled elsewhere at the price. 38 MAIL ORDER SERVICE. Hundreds of -of-town people desire to wear Slater Shoes, the same 2s wern by the lashionable New Yerter. Out waa onder department i» now to perfected that we cam insure 1 satstactory ervice by posts though shopring Saen. San fn cnr bck od aabaston at soosee= ments and J. & J. Slater For 50 years New York's most fashionable bootmakers Send for Illustrated Catalog Broadway, Corner 25th Street, New York | erga ot Mike (as alarm goes off): ot FOOLED vez THOT TIME. SHURE, OL WUZN'T ASLAPE AT ALL! DISCOVER AMERICA SAVE $5 TO $40 AUTO INSURANCE Since it costs you nothing, why shouldn’t you have road experts at your command constantly to suggest new fascinat- ing tours or short trips, and to tell you how to make them? We'll explain, The Automobile Touring Club of Am- erica is an organization of road experts, You pay $5 for a year's membership. No other charges, Any member can ask for as much touring information as he wishes and can also have the Club insure his car and thereby save from $5 to $40 a year on his car insurance. ‘Thus you save what you pay in, or make a profit, and get the touring information for nothing. Does't matter where you live, the T. C. A. can serve you. Most motorists know but a few dusty beaten paths—but a few main roads past coal yards, ash dumps, factories and drab uninterestingness. But what motorists ever penetrate far into the quaint romantic unfre= quented back country. Don't keep on going over the same old trips. Ask the T. C. A. to plan you a trip along the south coast of Long Island, around Narragansett and Cape Cod Bays, and up by the picturesque shores of Massachusetts, New Hampshire and Maine, It can plan over a thousand different trips— mountain trips, historic trips, Georgian Bay fishing trips, Maine hunting trips, or trips around your own home that you don’t know about—trips through any country except China and Japan, Discover the Rhines, the Switzerlands, the Italian lakes of America, You probably have no idea of the skill and magnitude of the T. C. A. Not a touring book, but a great bureau of road experts who know nearly every road in the world, Has the enthusiastic approval of the highest men in the automobile business, You don'thave tobeintroduced, Send us $5 for one year's membership. If, after thirty days, you aren't overwhelmingly pleased, we'll return TELLS WHERE AND HOW TO TOUR If you won’t do that, send for the most interesting book- let ever published on automobile touring entitled «« Discover America,’? By the eternal, don’t put it off. You'll forget it. Do one or the other now, while you have it in mind. Address, Automobile Touring Club of America, Dept. C, 239 West 54th Street, New York. AUTOMOBILE TOURING CLUB OF AMERICA comicbooks.com