Life — April 7, 1910 — page 3: what you’re looking at

What you’re looking at

This page is primarily a **product advertisement**, not satire or political commentary. It promotes the Regal "30" automobile, priced at $1,250, manufactured by the Regal Motor Car Company of Detroit, Michigan. The ad emphasizes the car's value and reliability through customer testimonials and specifications. The key sales pitch is that it's "the only five-passenger, four-cylinder touring car at the price that can point to a record of three years' success." The design shows a side-view illustration of an open-top early 1900s touring car with spoke wheels. The advertisement includes technical specifications, customer quotes praising the vehicle's performance and durability, and a mail-in coupon for interested buyers. There is no political cartoon or satirical content on this page—it is straightforward automotive marketing from the early 20th century.