Life, 1910-04-07 · page 3 of 76
Life — April 7, 1910 — page 3: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement**, not satire or political commentary. It promotes the Regal "30" automobile, priced at $1,250, manufactured by the Regal Motor Car Company of Detroit, Michigan. The ad emphasizes the car's value and reliability through customer testimonials and specifications. The key sales pitch is that it's "the only five-passenger, four-cylinder touring car at the price that can point to a record of three years' success." The design shows a side-view illustration of an open-top early 1900s touring car with spoke wheels. The advertisement includes technical specifications, customer quotes praising the vehicle's performance and durability, and a mail-in coupon for interested buyers. There is no political cartoon or satirical content on this page—it is straightforward automotive marketing from the early 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
car. The only five - passenger, four-cylinder touring car at the price that can point to a record of three years’ success. Three Models: Five-Passenger Touring Car; Weight 2000 Ibs. «ti Sou can’t buy you can boost.” We Point to Our Record HE Regal ‘‘30" is the original touring car of its size and power to be sold for $1250. Other makes may claim equal simplicity, style, power and strength, but—no other maker of a car at our price can point to a record of three years’ success. When’ you buy a Regal “30” you get a car without the “kinks” that cause trouble, annoy- ance and expense—a car that, by a series of pro- ressive refinements, has been developed into a Eermonious, reliable unit—a machine that is well- nigh perfect, with an established reputation for satisfactory service and low cost of operation. In every essential the 1910 Regal “30” is the same car that braved the terrors of Rocky Moun- tain roads and Western deserts and now holds the touring car record from New York to San Francisco. (Story of this trip mailed on request.) . The Best Proof of Value We claim that the Regal “30” is, without ex- ception, the greatest automobile value in the world for the money. How do we prove it? Listen to a few letters from those who have bought: LOUIS WOLF, Wolf Bros, & Co., Bankers, Philadelphia. “While Town a Mercedes, Renault’ and other high priced cars, I get more pleasure {rom my Regal “jo” than all the others combined." ¥. S. GRIFFIN, M. D. Mansfield, Mass. “Since july ‘2nd, 1909, have a1 over 2,000 miles a month. ‘consider the Regal one of the sturdiest, quietest and least expensive to maintain of any moderate’ priced car on the market. My car has given perfect satisfaction.” (Dec. 1, 1909.) ‘ O, G, FREYERMUTH, M. D.,San Francisco. “In six months have covered over 4,000 miles on ali types of roads. Up difficult, mountain grades, through deep dust and mud. Cost, of maintenance is less than that of a horse.” G. A. LEONARD, Sheffield. Ia. “My car has made $000 miles with no expense, except for tires. gasoline and oil. | Car is in perfect condition, My next will be a Regal ‘ALBERT E. GIBSON, Waterloo. Ia. “Drove my Regal *yo" over 7,000 miles, Consider it the best thing made today for the money, Rone.” In 1907 we built 175 cars. - 6500 Regals Building for 1910 The extraordinary value of this extraordinary car has built up this enormous demand simply of itself. The Regal “30” will do anything that apyicas can do. mparison will prove that it is just as roomy, just as comfortable, luxurious and easy-riding as any car at any price; easier riding than any car at an equal price. It has Power, Style, Strength, Beauty; it is so simple in control and so easy.to operate that any woman can drive it. Silent, smooth and instantly responsive in operation because of its wonderful refinement. Specifications of 1910 Regal “30” Motor: Four cylinder, four cycle; cylinders cast in pairs. 4” bore, 4’’ stroke, three-bearing crank shaft, 30 horse power. Cooling: Water. An exceptionally efficient thermo-syphon system of cooling and large sized fan placed on adjustable Regal Motor Car Company, 222i, Michigan Canadian Trede Supplied by Regal Motor Car Co, of Canada, Ltd., Walkerville, Ont. $87 Licensed under the Selden Patent. Ignition: Remy high tensiot magneto and batteries. Lubrication: Splas! S Carburet Schebler. Clutch with spring ins mission: Sliding gear selective type; speeds, forward and reverse. Drive, direct shaft rakes: Two internal and two external operating] on rear wheel drums, double acting and com. pensating. Wheel Base: 107 ires: ”. Springs: Front, elliptic scroll. Speed: to forty-five miles on high gear. Upholstering Genuine leather over curled hair and deep coil steel springs. Equipment: Two gas lamps, three oil lamps and gas generator, Remy high tension magneto, horn, set of tools and complete} tire repair kit, Order Your Regal “30” Now Get your order in to your dealer at once. Deliveries} are now being made promptly. But see the Regal dealer} at once or get in touch with us at the factory and we willl give name of nearest distributor, through whom you can] arrange a demonstration. Better write today. TO DEALERS—If you want to sell the most satis- factory car of its ty1 ness holder—get in touch with us QUICK. Write, Wire or Phone. Sedododooeseoooogogooooooooeoos| FILL OUT AND MAIL Life, +7-10 REGAL MOTOR CAR COMPANY Detroit, Mich. Please send me information and literature about the Regal "yo." bracket on motor. SooSesedosooos OOOGoGoSoHOoCD PHODOHOSOSOSOSESOSOSESOSOOOSO comicbooks.com