Life — March 31, 1910 — page 6: what you’re looking at

What you’re looking at

# Jones Speedometer Advertisement Analysis This page is primarily a **product advertisement**, not political satire. It promotes automobile accessories manufactured by United Manufacturers in New York, circa early 1900s. The ad highlights three products: 1. **Jones Speedometer** - marketed as "geared to the truth" because it uses direct mechanical drive (from wheel to dial) rather than unreliable magnetic or spring-based systems that competitors used. 2. **Jones Live-Map** - a phonograph record device providing road directions. 3. **New Jones Yobell** - an electric automobile horn. The humor is gentle commercial boasting—claiming the Jones speedometer is uniquely honest ("geared to the truth") while competitors' speedometers are unreliable. This reflects early automotive-era competition and the novelty of precise speed measurement technology.