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Life, 1910-03-31 · page 6 of 46

Life — March 31, 1910 — page 6: what you’re looking at

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Life — March 31, 1910 — page 6: Life, 1910-03-31

What you’re looking at

This page is primarily a **product advertisement**, not political satire. It promotes automobile accessories manufactured by United Manufacturers in New York, circa early 1900s. The ad highlights three products: 1. **Jones Speedometer** - marketed as "geared to the truth" because it uses direct mechanical drive (from wheel to dial) rather than unreliable magnetic or spring-based systems that competitors used. 2. **Jones Live-Map** - a phonograph record device providing road directions. 3. **New Jones Yobell** - an electric automobile horn. The humor is gentle commercial boasting—claiming the Jones speedometer is uniquely honest ("geared to the truth") while competitors' speedometers are unreliable. This reflects early automotive-era competition and the novelty of precise speed measurement technology.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

JONES SPEEDOMETER Nearly all speedometer, G PARED-‘TO-THE-TRUTH_ the wheel on the road. except the Jones, depend on a magnet, a hair spring and a gap to pull the indicating hand. Magnets lose their strength. Hair springs, like mercury, are sensitive to the slightest changes of weather. Gaps break the transmission of speed from road wheel to indica- ting hand. A speedometer made of such unreliable and vacillating material can’t tell the truth. The indicating hand on a Jones Speedometer doesn’t depend on the varying pull of a magnet, nor on the fluc- tuating thermometer pull of a hair spring, nor on a broken transmission pull, Far be it! It depends on the pull of JONES: LIVE-MAP is the phonograph of the road, It has disc records covering the roads of the entire world. You insert the record of the trip you wantto make. The Live-Map “plays” it. Not out loud, but with a pointer that always points the way —that tells you where you are now and what to do abcut it. To have it with you is like having in your car a man who knows every road, every corner, every crossing, every land- mark, every puzzling fork and crossroad inthe entire world. Maps compiled by the Automobile Touring Club of America, 239 West 54th Street, New York. Tt has the humanness of the phonograph, for it was in- vented by Mr. J. W. Jones, inventor of the disc phono- graph record, Jones Speecometer, Jones Electric Ycbel and the Jones Taximeter. Send for “The Live-Map,” a luxurious free book that tells you all about it, Write United Manu- facturers, address below. ALL JONES ACCESSORIES WHOLESALED g BY UNITED MANUFACTURERS. OTHER STANDARD EQUIPMENT ACCESSORIES ‘, WHOLESALED BY UNITED MANUFAC. Luracws EQUIPMENT The wheel on the road pulls the hand on the dial. This pull is by a metal to metal shaft and gear transmission. This direct drive keeps the Jones hand on the Truth. It can never weaken, never vary. That is why we say the Jones Speedometer is ‘‘ Geared to the Truth.” Send us the name of your dealer if he doesn't keep the Jones Speedometer, and we'll see that you get one quick. Write United Manufacturers, address NEW JONES YOBEL There is a vast difference between an automobile signal which says “I'm coming,” and one which says “Get out of here.” One is a gentleman's request for his fair share of the road ; the otheris an insulting, abusive command to get into the ditch. At the sound of one signal, a man turns out with quick civility; at the sound of the other, he unwillingly sulks aside. Mr. J. W. Jones wanted a signal which would get the road without getting everybody mad, so he invented the _ New Jones Electric Yobel. It is a signal that carries as far as any of the shrieking horns, but gives no offense. It sounds one harmonious, pene- trating note. It is not the loud, coarse, vulgar blast of the rowdy. _It is the signal of a gentleman's car. Uses 75% less electricity than any other signal. If your dealer doesn’t keep the Jones Yobel, write United Manufacturers, address below. Ye TURERS ARE NON-FLUID OILS, MoToRoL, MEZCER AUTOMATIC WIND SHIELD, WEED ANTI-SKID CHAINS, SOOT-PROOF SPARK Ry PLUG, CONNECTICUT IGNITION SPECIALTIES. UNITED MANUFACTURERS, 76th Street and Broadway, New York er ta comicbooks.com