Life, 1910-03-31 · page 3 of 46
Life — March 31, 1910 — page 3: what you’re looking at
What you’re looking at
This page contains two advertisements rather than political cartoons. The left side advertises **Brooks Brothers Clothing**, a gentlemen's furnishing store located at Broadway and Twenty-Second Street in New York, listing dress wear, sporting clothes, motor clothing, hats, boots, shoes, and other items. The right side advertises **Republic Staggard Tread Tires** from Republic Rubber Co. in Youngstown, Ohio. The text explains that this tire features a thick rubber anti-skid tread—a relatively new automotive safety innovation—that can serve as both emergency anti-skid protection and regular-use tire. The manufacturer emphasizes the durability of their construction method. Both are period advertisements typical of Life magazine's commercial content, not satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Estered at the Fost Office at New York, N. Y., as Second (Class Mail Matter. Republic 12) Staggard Tread CcL¢ LO" STHIN INC NGe | Gentlemens Furnishing bs. Spring Styles in all Garments for Dress and Sporting Wear. Motor Clothing, Liveries, Riding Suits and Odd Breeches. | English Hats, Haberdashery and Leather Boots and Shoes. Imported Mackintoshes, Polo Ulsters, Blazers. Send for Illustrated Catalogue | BROADWAY, Cor. TWENTY-SECOND ST., NEW YORK This Republic Tire has lately been extensively imitated. In building a heav: rubber anti-skid tread like this, the tri not in making the big studs; that's easy but in making such a thick stiff tread stick to the canv We know the trick. These tires never blister. The advantage of this tread is that it is both an emergency anti-skid tire and a regular-use tire. Republic Rubber Co., Youngstown,O. 0 St. Ruffalo, 46 W. 1 SAY, SHOULDN’T YOU HAVE THE ROPE ABOUT YOUR NO— I MAD IT THERE. COULDN’T BREATHE.”