Life, 1910-03-24 · page 8 of 44
Life — March 24, 1910 — page 8: what you’re looking at
What you’re looking at
This is a **Rambler automobile advertisement**, not a political cartoon. The page features an illustration of an early 1900s motorcar carrying multiple passengers, positioned above descriptive text in a large circular frame. The ad promotes the "New Rambler Offset Crank-shaft" and highlights features like the straight-line drive system, high clearance from 36-inch wheels, and a spare wheel for convenient tire replacement. These were notable selling points for early automobiles when such features represented genuine innovations. The manufacturer, Thomas B. Jeffery & Company, based in Kenosha, Wisconsin, positioned the Rambler as a quality vehicle priced between $1,800-$3,750—substantial sums in that era. This appears to be from Life magazine's advertising section rather than editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HE New Rambler Offset Crank-shaft enables you to throttle down on high gear no faster than a man_ usually walks. This means that in crowded traffic, much gear shifting is avoided. The straight-line drive takes the power direct from the engine to the rear axle without encountering the angle or corner, found in most other driving systems. Thirty-six inch wheels give high clearance and add to the appearance and riding qualities. The Spare Wheel eliminates tire worry because this wheel, with inflated tire, can so quickly and easily be substituted for the damaged tire. The efficiency of these features has been attained by the same painstaking methods which made Rambler quality possible. Rambler Automobiles, $1,800 to $3,750 Thomas B. Jeffery & Company Main Office and Factory, Kenosha, Wisconsin Branches: Chicago, Milwaukee, Boston, Cleveland, San Francisco comicbooks.com