Life — March 24, 1910 — page 41: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

SEfnicasa PERFUME iulicate, lasting odor of exquisite daintiness in Extract, Soap, Powder and Toilet Water. At Department Stores and Druggist?, D & CO., 7 West 22d Street, New York City 10 cents In stamps for samples to Dept. C. The Literary Zoo (Continued from page 536) Dove's tail. What will happen? Who will send the news, and who will be- lieve it if he reads it in the papers? A crying need of the times is surely advance news sheets issued by the cheaper magazines. W. T. Larned. ich has nder of .. Facts and Opinions The power of the printed word, ir- respective of the authority behind it, isa phenomenon that must continue to engage the thought of all persons well- smattered in psychology. Are you, perhaps, an expert in—no matter what: even at ot that joined), 1e Writ = to ac- horses or women’s hats? You make a : living, let us say, by raising the one cho by or marking down the other. Sooner Fe, pro- of later, in social intercourse, the sub- inciples ject of your specialty comes upper- riversal most. Now is your opportunity. The | great conversation has bored you. You do > never not know whether “Elektra” is the coquet- music of the spheres or the composi- needs tion of a bag-piper with delirium tre- elt has mens—and you care less. But horses ng the Yes, Indeed, Sir. The very best we have to offer. CAMB Steer ee 25¢ AMBASSADOR the itee-dinacesnee OC “ork and Plain Tips “Tie Little Brown Box’ ROCARD’S RUSSIAN| Everyday Magic Aladdin’s lamp transported its owner from place to place in the twinkling of an eye. That was thousands of years ago — and the lamp was only a myth. But so wonderful that the story has endured to this day. The Bell telephone is far more won- derful — and it is a reality. It is the dream of the ages, come true. In the office, in the home, it stands ; as commonplace in appearance as Alad- din’s lamp. By it the human voice—the truest ex- pression of personality, ability, and char- acter — is carried from place to place in- stantly and accurately. And human powers are thus extended as if by magic. All other means of communication are cold and colorless in comparison. By the telephone alone is the Auman quality of the human voice carried beyond the limitations of unaided hearing. The Bell System has provided this wonderful faculty for all the people. The whole country is brought together by the Bell policy of universal service; and the miracle of telephone talk is repeated six billion times a year. The Bell Long Distance telephone puts @ man in inti- mate touch with new resources, new possibilities. One Policy, One System, Universal Service—these make every Bell Telephone the Center of the System. AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIAT! ED COMPANIES —or hats!—you prepare to edify the assembly. At this critical moment in your social career—hovering, it may be, on the edge of the best Episcopalian circles— a small, shy person, with outward marks of inward intelligence, arises to confound you. In the Sunday news- paper—magazine section—is a “ filler,” written hurriedly to fill a gap as the edition was going to press. Its sub- ject is your subject; its treatment a 937 heretical, schismatic, profane and ex- quisitely erroneous exposition of the specialty—is it horses or hats?—to which your life has been consecrated. In vain you explain, expound, protest. In vain you insist, with the polite per- tinacity of a certain delightful dairy- man, “ Sir, permit me to know butter.” The small, shy person points to the newspaper paragraph. His stature is transfigured, his voice becomes bold (Continued on page 538)