Life, 1910-03-24 · page 37 of 44
Life — March 24, 1910 — page 37: what you’re looking at
What you’re looking at
This page combines literary satire with transportation advertising, typical of early 20th-century magazines. **"Lord Loveland Discovers America"** is a rhymed book review mocking a novel about an aristocratic British cad who arrives in America to marry wealth but suffers comic reversals—mistaken for a servant, stripped of status, reduced to menial work as waiter and actor. The satire appears to lampoon both pretentious European nobility and the "comeuppance" narrative popular in American fiction. **The cartoons** illustrate the judge's quip about refrigeration punishment and a scene of humble labor. **The remaining content** consists entirely of **railroad advertisements**—New York Central Lines, 20th Century Limited, and Southwestern Limited trains—promoting their smooth rides via the "water level route" (a famous New York Central feature where a glass of water supposedly wouldn't spill). This juxtaposes genteel literary commentary with appeals to middle-class leisure travel. The page reflects advertising-driven magazine economics of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“EREIE Rhymed Reviews “Lord Loveland Discovers America “ (By C. N. and A. M. Williamson. Doubleday, Page & Co.) As irue a cad of high degree As ever entered free of duty, Lord Loveland came across the sea N M & To win a billion dollar beauty. ot agic . . but a simple illustration But Fate and Jest conspired to make of the His Lordship's welcome far from re r fervent; Water Level Route” A blinded Public ared mistake \ It is not at all infrequent to A Marquis for his rascal servant! ses . see passengers on limited trains MAKAROFF of the New York Central Lines Evicted, scorned, with scarce a cent, RUSSIAN Defamed in many a jeering head- balancing a filled tumbler of water on the narrow neck of an CIGARETS , line, empty water bottle. The glass He left his Waldorf suite and went nee . >. 1S cents ‘and a quester A will remain in this position AT YOUR DEALER'S To seck a meal upon the Breadline. without falling. BaZrre Yet Tribulation worked a. change— With eee 8 popular tee A reformation true and speedy; graphically illustrates the value His spirit found a nobler range, ot thet water? levell route. Try He learned to love and help the it: yoursall the next timer yeu needy. ride on While hunger made our hero stoop “America’s Greatest To be, in turn, an humble waiter, Railway System” Then actor in a tenth-rate troupe, It wi i i J t will show you how little the A bold chauffeur a little later, train motion would be likely to disturb your comfort by day or He drove through old Kentucky ways , ihe With Lesley Dearmer, sweet as your slumber by night. honey | 20th Century Limite (Who wrote, in secret, charming Leave Boston - . m. lays New York - plays), Arrive Chi And her he wed for Love, not OTE: oR eturning Money. Leave Chicago. - - New York : So all’s set right by hook or crook; Boston We leave them safe in Lovey-dove- Southwestern Limite land, . Leav w York 3 . m. And close a lightly pleasant book Arrive Cincinnati With blithe farewells to young Lord “Indianapolis Judge: MAXIMUM SENTENCE, SIX Loveland. St. Louis - MONTHS IN THE REFRIGERATOR. Arthur Guiterman. Central L > Leave St. Loui Makes the best cocktail. Aids digestion. A ue Tad leasing aromatic for all wine, spirit. and soda werages. A delightful tonic and tavigor- ator. At wine merchants’ and druggists’ Arrive New York : Important to see that it is Abbott's. Tickets and Sleeping-Car Accommodations Railroad and Pullman tickets delivered by special representative on request from our offices: StL is full of surprises. It is no longer the land of cowboys, coyotes, blanket Indians. Instead of illimitable sage-brush desert, one finds fruit-laden orchards, heavy-headed grain, green meadows and alfalfa fields. It’s the best of God’s out-of-doors country—clear skies, pure air, snow-clad mountains, waterfalls, odorous pine woods. Read all about it in The Pacific Monthly, magazine of the West. ‘The Pacific Monthly Company, Portland, Ore. 1 am interested in the New West. Send three (3) recent numbers of your magazine, for which I fdlose 25 cents. Name. Lr Addr ESE... ee cee ee eee eee eee eeee saonvenpectmesmrweetncnensis