Life, 1910-03-10 · page 6 of 36
Life — March 10, 1910 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. The main content is a paid statement by A. P. Warner of Beloit, Wisconsin, promoting the Warner Auto-Meter—a speed indicator for automobiles. Warner uses the image of aviator Louis Blériot's monoplane flying from Orleans to Augerville, France to associate his product with aviation progress and modernity. The advertisement claims the Auto-Meter is "the aristocrat of speed indicators" and positions it as essential for automobile owners. The text expresses Warner's enthusiasm for aeronautical development, suggesting he uses aviation imagery to lend prestige to his automotive accessory. This represents early 20th-century commercial advertising strategy: leveraging fascination with cutting-edge aviation technology to market mundane products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BLERIOT IN HIS MONOPLANE GOING FROM ORLEANS TO AUGERVILLE, FRANCE To the Public: A Personal Statement of General Interest Until within the last year or two I have had but one enthusiasm—the manufacture of a perfect speed indicator. Now I have two—the speed indicator and the development of aerial navigation to its utmost possibilities, commercial and from the sporting standpoint. I drive an aeroplane myself. The Warner Auto-Meter is so widely known and so gener- ally acknowledged as the aristocrat of speed indicators—the one perfect instrument of its kind—that it does not seem to be any longer necessary to use a quantity of printers’ ink in telling about it in detail. It is as well and favorably known among automobile owners as any other article of almost universal ‘use in a given line. So I feel that I can afford to devote some time and some money to the development of my other enthusiasm, the navigation . And while we also manufacture the Warner Aero- Meter—the first aeroplane accessory—I am not actuated by any idea of direct financial return. I feel now that, while making of the Warner Auto-Meter is still my vocation, I can afford to make an avocation of the aeroplane. So here is what I purpose: For a Wider Knowledge of Aeronautics ‘The First Aerop.ane Accessory 44a ee I have always been a user of fairly large space in the magazines and newspapers and automobile journals, Inasmuch as the Warner Auto: Meter is so welf known I can very profitably say ali that is necessary tosay about itin half the space I have beeninthe habit of using. So —except when lack of material may forbid—a portion ot the space in the advertising of the Warner Instrument Company from now on will be devoted exclusively to the ial history of the development of the aeroplane. You may call this The Aristocrat of Speed Indicators a fad—a whim—or — Model O—Price, $145.00 what you will. The fact remains that 1 am sincere ; and if it_ isa whim it is at least ‘one which will be productive of general interest. And I will say here that Mr. C. H. Warner, my brother, to whose inventive genius so much of the success of the Auto-Meter is due. agrees with me and takes as keen an interest in the development of aerial navigation as I do. A. P. WARNER, Beloit, Wis, comicbooks.com