Life, 1910-03-03 · page 77 of 80
Life — March 3, 1910 — page 77: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine, not a satirical cartoon page. It contains five distinct advertisements: 1. **Steinway Miniature Grand Piano** ($800) — emphasizing quality and compact size 2. **McCallum Silk Hosiery** — marketing silk socks to men, arguing they're worth the small extra cost over cheaper alternatives 3. **Hampshire Paper Company** — promoting "gentleman's stationery" as distinct from ladies' or business letterhead 4. **Rambler Automobiles** ($1,800-$2,500) — highlighting craftsmanship and innovative features 5. **Old Hampshire Bond Paper** — another stationery advertisement The page reflects early 20th-century consumer culture and gender norms—notably the assumption that men needed *specific* products marketed to their masculinity (men's stationery, silk hosiery). There is no political satire visible. The advertisements showcase luxury goods targeting affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
, Wome tion fron ser draw: t three or vy coated id a spe se books a place in three vol- history of ATE CoM MINIATURE Supreme gua/ity is never better em- phasized than in the Steinway Miniature Grand. There is a scientific reason for its size. 5 feet 10 inches. A piano smaller than this ceases to be a grand piano. In an ebonized case, $800. Mlastrated catalogue will be sent upon request and mention of this magazine. STEINWAY & SONS, STEINWAY HALL 107 and 109 East Fourteenth Street, New York Subway Express Station at the Door There are some occasions when a man must wear silk hose. There is no reason why he may not wear them all the time, for— McCallum’s Silk Half-Hose cost so little more than lisle, while wearing as well, that it’s a pity not to enjoy their skin- comfort and eye-satisfaction all the time. In black and all colors, equal to any im- ported hand-made, but much lower in cost. With silk knit ties to match if these are wanted. Guarantee Envelope protects you and also fumishes matched silk thread for mending. Be sure to obtain it with each pair. Lat us know sho your deae i if e as’t ot them, 9 we cap range ou. Out booklet tela. how ade SS LSP won) wanton. Ack oe tote & McCALLUM HOSIERY COMPANY Northampton, Mass. Largest Producers of Silk Hosiery in the World WHEN YOU WRITE a formal note or a social letter, you are often forced to choose between a printed business letterhead, ladies’ stationery, or some of the soft, flimsy paper so often offered men. Ask your dealer for ‘‘the stationery of a gentleman,”’ Old HinnpshireHioud a paper meeting every social requirement, and distinctly for men. Keep a box in your rooms and one at the office. Sample on Request HAMPSHIRE PAPER COMPANY The Only Paper Makers in the World Mating Bond Paper Exctusivels SOUTH HAD MASS, CgQq4u4n:# | ifests itself in unexpected giving to every little detail of manship and added efficiency. This individuality is the product of broad Rambler experience intel- ligently applied by skilled Rambler workmen, To this is due the development of those distinctive Rambler fea- set Crank - Shaft, Straight-Line Drive, Spare Wheel and new expanding clutch. Rambler automobiles, $1,800 to $2,500 Thomas B. Jeffery & Company Main Office and Factory: Kenosha, Wis. ranches: } Chicago, Milwaukee, Boston, Branches: | Cleveland and San Francisco comicbooks.com