Life, 1910-03-03 · page 64 of 80
Life — March 3, 1910 — page 64: what you’re looking at
What you’re looking at
This page contains early 20th-century advertisements and commentary. The main cartoon advertises the Savage Automatic pistol, claiming it's "the only gun a burglar fears." The ad uses pseudo-technical language to market the weapon's reliability and quick-reload capability to ordinary homeowners concerned about burglary. The accompanying text references Fenimore Cooper's frontier novels and Native American groups (Apaches, Modocs, Sioux), reflecting period attitudes treating these as exotic subjects for entertainment. "Dare to Be a Daniel" discusses literary taste, criticizing earlier enthusiasm for romantic authors like Byron and Cooper as immature. The page also advertises maid uniforms, nursing outfits, and cruise ship travel—typical Life magazine commercial content. The "Literary Zoo" section continues discussion of popular books. Overall, this reflects early 1900s consumer culture, attitudes toward weaponry, and dated cultural references that would confuse modern readers unfamiliar with that era's commercial advertising and literary canon.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Only Gun a Burglar Fears ing while, try hi his poor must Apache! distant And _fire-w zona is not a territory mind where horned fro; French people's acquaintance with the works of Fenimore Cooper. so the French translator of Leatherstock. have done something If this is worth and we call upon Mark Twain to hand on the French Natty Bumpo, as he has already t own Jumpii Chingachgook, kinsman of Geronimo! Delaware ter is ied it in the case of rog. Une, the gentle, Lo, the of redoubtable memory. cau-de-feu, and Ari- but a state of —or is it toads? —are served on toast by the Modocs in their pow-wows with the Sioux, and— but you can finish this yourself. @ Your dark-lantern guest doesn't fear the only gun it st t insti 35 wild’ bullets of the poor, unskilled revolver 10 78 oleh eae tnctvely just as you do your forefinger. Your Savage will protect you better than if three or four police- men were on the job, Second: The Sav- age reloads ten shots quicker than you can ¥ frst Dare to Be a Daniel! It is ever instructive and edifying to trace the stages of critical taste and growth in ourselves and others. How few of us, well rid of early enthusiasms and come to the age of unerring discern ment, can look backward without morti- fying memories of incense offered to false gods. To recite but the common experience, there were Lord Byron and Bulwer Lytton. The golden hours are gone, and one knows better now. Hugo, too—even Fenimore Cooper. The spell is broke, the charm is flown. Sooner or later we all escape these crudities. Life opens new for us, windows are swung wide. mountains shrink to hills, and the of our youthful conceit is only a pre- tender blowing a penny whistle. [t is this stage of our progress, with the f of illusion lifted, that we begin to pro- ceed more cautiously. We no longer plunge boldly into the wilderness of books, but keep an eye out for the finger posts. At last we understand that we shooter. He knows the average man's aim is uncertaia ‘with a crocked-handle. tevolv and bullets go wild because the loag tig: it SROES eet pull gves finch just as the “lle r pal the taper ofa revolver Gets in the Se ea, argue den lear wee Quick Ff Via ee barking of the Savage Automatic. He knows it when he hears it. You nced a Savage SMM OB 9,])93 "ey book of oar ry RIFLES i cond. Automatic because First: any member of Oey abet to straer Gated, Sent ED iced’ the family can shoot it straight without prac- poll, The Tenderaat's post car. Don't buy a hi tice, It is not a revolver, handle is fare" by W. B, (eat) sepeater atl you sath Fare wad az straight. The trigger doesn't finch, we yeu mention your desler, Savage Avenue, Uicae NY, * Correct Uniforms For Maids For House and Street from The Literary Zoo (Continued from page 407) doors The Pan learn, is now a drug on the market. The book has met with a well-deserved suc- cess: even on a second reading we have found ourselves yawning with pure pleas Borrowed by a musical critic of our acquaintance, who was losing his feeulty for slumbering through certain performances of Italian opera, the effect al; his reviews are once more distinguished by that lucidity of style inseparable from the clear thinking which is induced by refreshing sleep. Still, after all is said, for persistent ceses of insomnia we recommend the suf- ferer to try the soporific influence of the reading room. At first he may be distracted by the low buzz of conversation conducted by per- sons who come to discuss light litera- ture and the weather. It may even be that the art of dusting books by vigor- ously banging them together will in prac- tice impinge upon an ear morbidly alert to necessary noises. But in time his spirit will be filled with the impenetrable calm that is sure to overtake his con- templation of slumbering neighbors. ‘Those who come to sleep outnumber the talkers, Gradually he must succumb to the atmosphere of rest engendered by deep breathing—the respiration of readers lulled to oblivion by the current periodicals; and wrapping his Collier’s around him, he too will lie back to pleasant dreams. Send for Catalog O. ure. Association 52W. 39th St., New York | Near Fifth Avenue was m \ AN urses Outfitting (Continued on page 409) Home Bureau House ON SOUTHERN SEAS Invigorating Restful Healthgiving Trip ON THE ATLANTIC AND THE GULF OF MEXICO DELIGHTFUL THE YEAR ROUND Luxuriously Appointed SOUTHERN PACIFIC STEAMSHIPS NEW YORK —NEW ORLEANS ONE ROUND ONE WAY $35. $60.° 563. Interesting Literature Yours For The Asking WAY TRIP BY RAIL L. H. NUTTING, General Passenger Agent, 366-1158 or 1 Broadway, New Y rk Mercantile Library Apaches A Sunday newspaper of uncommon ac- curacy in such matters informs its readers that the Apaches, or bandits, of Paris, led as a result of the are so c 403 comicbooks.com