Life, 1910-02-24 · page 36 of 36
Life — February 24, 1910 — page 36: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straightforward advertisement for The J. B. Williams Company's toiletries, published in *Life* magazine (likely early 1900s based on the typography and pricing). The ad promotes two products: **Williams' Shaving Stick** (25 cents) and **Jersey Cream Toilet Soap** (15 cents per cake). The copy emphasizes the brand's 75-year reputation and positions Jersey Cream as a solution for chapped hands and rough skin—a common winter complaint. The "Important" section highlights a promotional offer: buying 4 soap cakes includes a free nickel-plated hinged soap box, marketed as useful for travelers and campers. Mail-order options are available for customers whose local drugstores lack stock. This represents typical early-20th-century advertising: product-focused claims, premium packaging incentives, and multiple distribution channels to reach consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘LIFE: “The kind that won't smart or dry on the face” For nearly 75 years the name Williams on Shaving Soap has spelled the acme of purity, safety, comfort and satisfaction to shavers, Williams’ Shaving Stick sent on receipt of price, 25c, if your druggist does not supply you. A sample stick—enough for 50 shaves—for 4c in stamps. Williams Jersey Cream Toilet Soap If you are one of the unfortunates who suffer from chapped hands and roughness of the skin in cold weather, try Jersey Cream Soap and see how easily you can avoid this trouble. You will be surprised at the soothing, comforting effect of its delightful, creamy lather. Price 15 cents per cake. Sample mailed for 2c stamp Important By buying 4 cakes of this soap at one time you can get without extra charge the handsome nick eled, hinged cover, soap box,which is placed in every package of 4 cakes. Just the thing you need when traveling or camping Hun dreds of thousands of these soap boxes are in use and are highly prized. If your druggist fails to supply you we will send 4 cakes of soap and soap box on receipt of post office order for Go cents Address THE J. B. WILLIAMS COMPANY, Department A, Glastonbury, Conn. comicbooks.com