Life, 1910-02-24 · page 3 of 36
Life — February 24, 1910 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant feature is a large advertisement for Prudential Insurance's "Home Office Buildings" in Newark, N.J. (1910), emphasizing financial security and guaranteed monthly income for families. Below that is a puzzle feature titled "What Does this Telegram Say?" offering $100 for the best answer—a reader-engagement gimmick typical of Life magazine's era. The remaining advertisements promote practical consumer goods: Spaulding's "Fether-Lyte" ventilated shoe trees (for shoe preservation) and travel luggage. There is no political cartoon or social satire visible. This represents Life's mixed content model: humor magazine interspersed with commercial advertisements, reflecting early 20th-century publishing practices.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
~ Newark, N.J.. STRENGTH OF GIBRALTAR The Massive Ruildings abore are Owned and Occupled by The Prodential as Headquarters | the Condect of its Vast Business and the Protection and Bene6t of the Holders of orer for the Three Thousand Fire Hundred Employees required in the Home Offices alone for | Eight Million Policies in Force. Send for Particulars of the New Moathly Income Policy. The Prudential Insurance Company of America, Address, Dept. 55 JOHN F. DRYDEN, President Incorporated What Does this Telegram Say? LIFE WILL PAY $100 FOR THE BEST ANSWER TO THE QUESTION ABOVF. Ten Dollars a Word this page represents situation.” Please arefully, and see what out of it. ' Note every de- When you ha What ten wont, the man's ve made up your mind s or less the telegram in ave of ads might contain, exclu- Frouguagy,vtvess and signature write at and mailit tothe Telegraph Editor Of LIFE, wi.' your nameand address. The cleverest telegram, in the judg- ment of the editors of LIFE, will be awarded the prizeofone hundred dollars. Everybody is eligible. But no more than three telegrams will be accepted from any one contestant. The contest will close on March 10, 1910, no answers received after that date being considered. Ths announcement of the winner will be madeas soon there- after as possible. rock Company by the State of New Jersey Home Office, NEWARK, N. J. S.PAULDING'S FETHEF ALL THE STRENGTH OF WOODEN TREES ~ WITH ONLY ¥% THE WEIGHT KEEP YOUR SHOES IN PERFECT SHAPE) What is more unfortunate in woman's attire than ill-fitting, wrinkled, shapeless shoes ? Your best safcguard against such a condition is to keep Fether-Lyte Ventilated Shoe Trees in your shoes when they are notin use. Just try a pair of Fether-Lytes as an experiment. The lengthened life and the continued new look of your shoes will then be the most convincing arguments that we could pos- sibly offer you. We make the trees to fit all the standard sizes and shapes of men's and women's shoes. Fecher-Lytes are made of a tough, durable fibre, are hollow and easily adjusted—a simple pressure of the thumb being all that is required. Ask your dealer for Fether-Lytes. If he cannot supply you, write for our booklet, which gives you instructions how to order direct from us. $1.00 PER PAIR, PREPAID J. SPAULDING & SONS CO. G Street, ROCHESTER, N. H. Canadian Agents: L. H. PACKARD & CO., Limited, Montreal, TRAVEL WITHOUT EXTRA WEIGHT comicbooks.com