Life, 1910-02-24 · page 29 of 36
Life — February 24, 1910 — page 29: what you’re looking at
What you’re looking at
This page is primarily **advertising and product promotion**, not political satire. The main content features a **Studebaker automobile advertisement** emphasizing the car's suitability for family touring and year-round use, with an accompanying photograph of a Studebaker touring the French countryside. The left column contains a brief article titled "Theodorus Africanus" about former President **Theodore Roosevelt's African expedition**, which appeared serially in *Scribner's Magazine*. The Life editors humorously complain that *Scribner's* is publishing Roosevelt's account too slowly, so they're announcing the news themselves. They playfully speculate about Roosevelt shooting an elephant and joke about the literary style they're adopting from the adventure narrative. Below is a cigarette advertisement for "The Matchless Smoke" (Autolite and Monolite brands). The page concludes with continuation of an article referencing naturalist **John Burroughs** and sculptor observations about animal movement—connecting back to Roosevelt's wildlife experiences.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TOURS TO EUROPE \pril, May, June, July and August. ve in Lond including Oberammergau, [All parts of Europe, POTTER TOURS. ¢ Bf Broadway, New York. ohrelieraryfoow Theodorus Africanus In Seribuer’s Magazine for Febru- ary appears the fifth instalment of an American Hunter-Naturalist’s account of his African wanderings. These adventures of Mr, Roosevelt have for us a special and hitherto unre- i vealed significance, and from the van- ‘un: A TOD ERARER TROUGH Tur CATHAY DeRTRiCy'O# Fein tage point of an innocent bystander sre we have partaken of them greedily. spent, . . Probably no one but the New York Suitability of the car for constant family use and touring is the Sun has rivaled us in our close and principal feature of the Studebaker. vigilant scrutiny of each page and It is essentially a three hundred and sixty-five da aragrap) different the pur> € = ys in the year paragraph. But how different the pur: | sachomobile sor ges tility, Rech ibtiviieal gat harcociens ose of its perusal and ours. If the r ir r ie had een less intent on discover- thoroughly with reference to the service the car is intended to ing some slip in grammar or on serv- perform. It affords the maximum of ing up extracts 4 /a Tartarin it might better have fulfilled its prime function See ariel COMFORT, STYLE and DEPENDABILITY For there is news in this African sete At expedition of an ex-President, and Send for a well-known motorist’s diary of a recent tour of since the editor of Scribner's is so France, Spain and Italy, made ina Studebaker at a total car- slow in publishing it we shall make cost of $3.80. Fascinating as a story, invaluable as evidence of the announcement ourselves. For five Studebaker dependability and full of necessary details. Dept. F. months we have had to be content with lions, leopards, buffalo, giraffes and STUDEBAKER AUTOMOBILE CO., Sé<:: SOUTH BEND, IND. such small deer. Why is Mr. Roose- velt still silent on the subdject of the Branches and Agencies Everywhere elephant? > Who knows? Even as we write the rifle of Bwano Tumbo (trademark ap- plied for and refused) may be speak- ing, and from its lethal lips may vol- key the vale of my lord, the elephant. (We do not know where we “ picked up this style”) Even as we go to Press Scribner's may anticipate us With an instantaneous photograph of* an Elephant in action; a pacing Ele- Phant, if you please—pacing, mind you, not as the obtuse Frenchman Barye had observed the gait, but as the keen eyes of the Japanese have caught it, as Mr. Roosevelt saw it in Only American car with Bos Low Tension get eek gee “THES HATOBLESS / SHORECH a“ dreams that antedate his African trip, Autolite 25c Self-Lighting %) | as John Burroughs, in his turn, was is . inspired see it, sittin: he fee HMlonolite 15¢ CIGARETTES §& of Hs iprecepton, the Segevot Saga: bor, more Hill. ° ° * . * * The Invention of hat faking ame by storm—is our cigarette ! ¥ without match. ‘A distinct innovation that makes an epoch, in the history of There! the secret is out. Just two tobacco, ‘The Cigarette is made only of ita ported selected Turkish tobacco—care- . ink iN {ally blended under our personal supervision to produce a mellow flavor and years ago, in Lire, we quoted Mr. Bur- fragrant aroma. Made by expert workmen in clean. sanitary workrooms. , i 2 Ideal for Motoring. Riding. Skating. Sleighing. Walking. etc. } roughs’ account of a lesson in natural The disc is guaranteed absolutely harmless and tasteless. y history and the sculptor’s art imparted WUST A StRATCH ‘Atall SMOKE SHOPS or sent by the President. Briefly, we recall id receipt of HOUT A MATCH AUTOLITE MANUFACTURING €0; Newark, N. J. it: Exhibit A—an elephant in bronze x (Continued on page 340)